Advertising Audience Conversion Public Relations 
Martech Series
MARCH 1, 2023
“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”
Martech
JANUARY 26, 2023
With the many platforms and apps, it can take time to understand where your audience spends time online. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. It starts with building an audience of existing customers, prospects or a desired audience.
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Ad Monsters
FEBRUARY 14, 2024
Pictured left - right are Betsy Reed, editor; Luis Romero, SVP advertising; and Steve Sachs, managing director. Companies must adapt to these changes in audience behavior. The Guardian attracted a sizable audience in the US, with a growth of about 4% since 2019.
MNTN
APRIL 18, 2023
If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. Social Media Advertising To create a top-level social media campaign, focus your posts on people who are in the information gathering stage of their buyer journey.
Fuel Lines
APRIL 7, 2014
Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Ken and I continued the conversation on the impact social media has made upon the advertising industry and business.
Digiday
JULY 4, 2022
Wade last month sent shockwaves through the business world, with companies across the advertising, tech and media industries issuing public statements against the ruling and offering to help employees travel to regions with superior access to abortions if necessary. This conversation has been edited and condensed for clarity.
Monetize More
DECEMBER 28, 2022
It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.
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