Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. To help mitigate turnover, the vast majority of hiring managers—in advertising and beyond—say they plan to hire in 2024.

Advertising 78

Advertising Education Agency Public Relations 78

Fuel Lines

JUNE 9, 2016

The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. This session will walk through the building blocks of creating a performance-based public relations plan for your agency.

Public Relations 249

Public Relations Agency Communications Media 249

Martech Series

MARCH 1, 2023

Megan Brandow will lead marketing and public relations for all Paperclip products, including Paperclip’s new breakthrough encryption-in-use/searchable encryption solution: Paperclip SAFE. Brandow began her career in PR and social media at a large advertising agency based in Rochester, NY.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

EGC Group

JUNE 23, 2023

We’ve all heard the expression: “Word of mouth is the best form of advertising.” Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look at public relations (a.k.a. PR) and its power for making the presence of a person, brand or event known.

Public Relations 52

Public Relations Advertising Marketing 52

AdPulp

JANUARY 26, 2020

Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago.

Public Relations 71

Public Relations Advertising Communications 71

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. PAIR is the latest solution on Google’s Display & Video 360, a.k.a.

Advertising 69

Advertising Demand Side Platform Public Relations Cookies 69

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Clearcode

APRIL 3, 2023

In the past few years, gambling advertising has been growing steadily due to the development of online gambling platforms and the increase of mobile devices available on the market. More than 440 gambling advertisers invested $738 million across digital, print and TV ads in 2022.

Advertising 56

Advertising Entertainment Public Relations Audience 56

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance its credibility. PR helps make you “discoverable” through.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Digiday

SEPTEMBER 21, 2022

Considering the collapse of the crypto market , some publishers and advertisers might be wondering whether it’s still worth investing in blockchain experimentation. We don’t chase traditional [advertising] budgets on purpose. Advertisers, in particular, are doubling down on Web3, the metaverse [and] all that good stuff.”.

Advertising 58

Advertising Public Relations Education Display Advertising 58

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

UNI Digital Advertising

APRIL 18, 2019

Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques.

Advertising 52

Advertising Public Relations Agency Communications 52

Digiday

JULY 18, 2023

When it comes to managing public relations in esports, one thing is for sure: it’s never boring. For years after the major game developers spun up their competitive gaming leagues in the mid-teens, all esports news seemed to be good news. Continue reading this article on digiday.com.

Public Relations 62

Public Relations Media Marketing Advertising 62

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Many people will use Gemini because many people use Google, but it has no draw beyond that.

Public Relations 124

Public Relations MarTech Retail Marketing 124

Digiday

FEBRUARY 23, 2023

The Olaplex case is part of a growing trend of customers taking legal action against what they allege is false advertising or misleading marketing. The Olaplex lawsuit alleges negligence, false advertising and the use of lilial, a chemical compound the European Union banned in March 2022.

Advertising 82

Advertising Food Public Relations Retail 82

Advertising to Baby Boomers

FEBRUARY 1, 2017

But like most of what’s on the web nowadays, how do you know if it’s fact, advertising, fiction, advertising, drivel, advertising, truth, advertising? Professor Einstein does what she can to sort it all out. I’ve been following this cesspool for over a decade and writing about it here for just as long.

Advertising 60

Advertising Public Relations Marketing 60

Martech

JULY 21, 2023

The top uses for genAI in marketing were: Content marketing (76% of those who use genAI) Product marketing (43%) Customer experience (37%) Lead generation (36%) Advertising (31%) Of the organizations using genAI in marketing, only 30% were using it for marketing ops and 18% for branding. Sixteen percent were using it for public relations.

Marketing 91

Marketing Public Relations Retail Manufacturing 91

MNTN

JANUARY 31, 2024

Paid Advertising (Online and Offline) Organic reach is great, but there are times when you’ll need an extra push. Paid advertising, both online and offline, can give your brand awareness strategy the boost it needs to extend your reach while you wait for your own SEO efforts to gain traction.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

Martech Series

OCTOBER 1, 2022

DeepIntent, the leading healthcare advertising technology company built to improve better patient health and business outcomes, is pleased to be ranked no. “DeepIntent was founded with a mission to improve patient outcomes through the artful use of advertising, data science, and real-world clinical data.

Real Estate 91

Real Estate Healthcare Public Relations MarTech 91

More About Advertising

SEPTEMBER 30, 2021

Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, and experience businesses. The post Nuytemans wins top Ogilvy EMEA role first appeared on More About Advertising. Ogilvy global CEO Andy Main says: “Anyone who has had the chance.

Public Relations 59

Public Relations Agency Advertising Finance 59

Martech Series

MARCH 1, 2023

“SXSW sets the tone for the creative and cultural trends that define the year ahead,” said Stagwell Chairman and CEO Mark Penn. 4PM : Stagwell, in partnership with Sportico, will host cocktails to commemorate the kickoff of SXSW at the Four Seasons Hotel.

Public Relations 81

Public Relations Communications Conversion Entertainment 81

Martech Series

JANUARY 12, 2023

As an early advisor to Glimpse, he helped acquire leading technology and advertising companies as clients. Karen Strauss will serve as a part-time strategic consultant to Glimpse, focused on marketing, public relations, and client outreach. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Public Relations 81

Public Relations MarTech Communications Marketing 81

Fuel Lines

JANUARY 4, 2017

Fires Up Public Relations for Your Agency. Public relations usually focuses on pitching and placing stories , but an event is different. The Barkley agency in Kansas City, is the largest 100% employee-owned advertising agency in the U.S. Give your clients and prospects a reason to visit. Canada and the UK.

Agency 212

Agency Public Relations Audience Education 212

AdPulp

MAY 24, 2020

You can revisit the ceremony here: The College is home to the Stan Richards School of Advertising and Public Relations, among other notable programs. On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates.

Communications 57

Communications Public Relations Marketing Advertising 57

Fuel Lines

FEBRUARY 3, 2016

The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community.

Agency 242

Agency Public Relations Marketing Advertising 242

More About Advertising

AUGUST 31, 2017

The agreement means that Gruppo Campari has the choice of WPP companies and agencies for advertising, public relations, media investment, digital, data.

Public Relations 75

Public Relations Agency Media Advertising 75

Martech Series

JANUARY 26, 2023

” The $100,000 pre-seed fund, which will be used primarily for continued feature development, will also be dedicated to marketing efforts, including advertising and public relations campaigns, to raise awareness about the app and attract a diverse user base. ” says Laubaugh.

Public Relations 79

Public Relations Communications Entertainment Audience 79

Fuel Lines

SEPTEMBER 12, 2019

Outline the new business plan through specific strategies: Public Relations, Social Media, Direct Mail, Digital, etc. Almost my entire advertising career was in only two markets. My narrow focus is business development for advertising, digital, media and PR agencies. Follow the KISS method.

Agency 249

Agency Public Relations Audience Marketing 249

Martech Series

JUNE 15, 2022

White has over 15 years of experience practicing law and leading human resources functions in the retail, digital advertising and financial services industries. Brands, White was a Vice President, Legal at Viant, a publicly traded digital advertising company. Prior to joining a.k.a. Prior to Ethika, K.C.

Retail 77

Retail Public Relations Finance Fashion 77

MNTN

APRIL 18, 2023

Social Media Advertising To create a top-level social media campaign, focus your posts on people who are in the information gathering stage of their buyer journey. Display Advertising Another way to drive brand awareness is to put an ad in front of users on a website they’re already visiting through the use of display ads.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

Martech

APRIL 4, 2023

“In-house and on the agency side, marketers are already leveraging AI to help them do what they’re good at,” said Stephen Marcinuk, co-founder and head of operations for Intelligent Relations, a low-cost tool that uses AI to help companies craft news pitches and carry out other public relations functions. In-housing.

Agency 111

Agency Public Relations Communications MarTech 111

Martech Series

NOVEMBER 24, 2022

Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.

Communications 93

Communications Education Public Relations MarTech 93

Fuel Lines

FEBRUARY 12, 2013

The following are my observations working with the typical advertising, digital, media or Public Relations firm: Agencies are their own worst clients. I’m using Sheehy + Associates , an advertising agency in Louisville, KY, as an example on how to fish using a niche blog. The cobbler’s children with no shoes.

Agency 279

Agency Public Relations Retail Audience 279

More About Advertising

MAY 9, 2018

Team Energy includes advertising, digital, marketing communications, branding, public relations and brand research, drawing on WPP agencies including VML, Some welcome news for WPP, it’s retained the BP account for its corporate, fuels and Castrol businesses globally through what seems to be a new entity: Team Energy.

Public Relations 40

Public Relations Communications Agency Advertising 40

Digiday

AUGUST 29, 2022

The brand, from parent company Johnson & Johnson, is dedicating 60% of its ad spend to digital efforts with a focus on Facebook and Instagram as well as out-of-home advertising. The campaign is not only using a digital focus in its advertising push but retailer promotions and shopper engagement.

Public Relations 66

Public Relations Retail Display Advertising Food 66

VideoWeek

OCTOBER 19, 2022

While macroeconomic factors continue to put pressure on advertiser budgets, Omnicom says it has continued to drive better than expected growth. Organic growth for advertising specifically was 5.9 ” But there also may be an element of agency revenues from advertising being hit less hard than tech company ad revenues. .

Public Relations 59

Public Relations Manufacturing Agency Communications 59

VideoWeek

MAY 12, 2023

Top Stories NBCU’s Linda Yaccarino in Talks to be Appointed as New Twitter CEO Elon Musk said on Thursday he has “hired a new CEO” for Twitter, believed by the WSJ to be NBCUniversal advertising chief Linda Yaccarino. Her appointment might help to restore advertisers’ confidence in Twitter. Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52