Exchange Wire

MARCH 21, 2024

The world of audio ads is evolving fast, turbo-charged by programmatic tech. The post Playlists, Podcasts and Programmatic: The Future of Audio Advertising appeared first on ExchangeWire.com. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts.

Advertising 75

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illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. This technological evolution has extended to audio formats. What is audio advertising?

Advertising 52

Advertising Audience Impressions Brand Awareness 52

Basis

FEBRUARY 1, 2023

Audio is everywhere. And digital audio? Today, we’re digging into all this and more as we explore the state of digital audio in 2023. How do people today tune into digital audio? In 2020, time spent listening to digital audio surpassed traditional radio. And just where are people tuning in to digital audio?

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Exchange Wire

NOVEMBER 29, 2022

Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive [.].

Advertising 98

Advertising 98

Exchange Wire

DECEMBER 19, 2022

Audio has experienced rampant growth in recent years and shows no signs of slowing down. Over the last year, 11% of smartphone users paid for streamed music, whilst global ad spend on traditional radio advertising is set to hit a [.]. The post Audio: Predictions for 2023 appeared first on ExchangeWire.com.

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Advertising 105

Exchange Wire

FEBRUARY 8, 2024

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [.]

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Advertising 64

Exchange Wire

JULY 6, 2023

In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [.]

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Exchange Wire

JULY 28, 2023

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.

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Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

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ROI Ad Tech Advertising Ad Targeting 94

AdPushup

NOVEMBER 2, 2023

Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Learn [.]

Advertising 52

Advertising Ad Ops Ad Tech 52

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Just how effective are audio ads, really? Hint: very.) Hint: everywhere.) by 2026.

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Advertising Pop-Up Entertainment Media 67

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.

Media 77

Media Ad Inventory Advertising 77

Smart-Hub

JULY 3, 2023

In an era of unprecedented technological advancements, the landscape of advertising has undergone a remarkable transformation. Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Smarty Ads

JUNE 29, 2022

Breaking news: From now on, it is possible to advertise with DOOH and audio on SmartyAds DSP. As audio and DOOH mediums grow increasingly popular, providing our advertisers with yet another chance to expand and impact their reach became of utmost importance. Advertising on these mediums can be smart, relevant.

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Advertising 70

AdExchanger

JANUARY 8, 2024

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP across podcasts, streaming audio and broadcast radio.

Advertising 71

Advertising 71

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Adweek

NOVEMBER 21, 2022

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

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Electronics Manufacturing Advertising Media 246

Media Math

AUGUST 18, 2022

So how can advertisers improve the gaming experience? In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play.

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Advertising Video Ads Banner Ad Click 92

Adweek

MAY 15, 2024

In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms and curate targeted shopping experiences. And they are starting to see early signs of success.

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Audience Advertising 225

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. Audio Ads: hype or flop? Google’s got Audio demand to compete in your Video Inventory. Don’t worry!

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Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Bhatnaturally

MAY 11, 2024

Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. Savlon: your hands are not yours A good test of an audio-visual ad’s idea being crystal [.] Savlon: your hands are not yours A good test of an audio-visual ad’s idea being crystal [.]

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Advertising 109

Smarty Ads

FEBRUARY 6, 2023

Audio advertising is gaining momentum following the growing popularity of music streaming, podcasts, and voice assistants. Promotion in audio formats (both traditional radio and digital) can significantly increase the effectiveness of the media sector.

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Advertising Media Marketing 52

More About Advertising

MARCH 18, 2024

Tonies, a scree-free audio platform for kids, has appointed Anomaly to lead its global brand positioning, strategy, design, campaigns and communications. Anomaly Berlin will lead the account, tapping into the agency’s network to help fuel growth in markets including the UK, US, France and Australia.

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Communications Agency Advertising Marketing 52

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Why we care.

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Advertising Retail Ad Inventory Media 106

Exchange Wire

FEBRUARY 8, 2023

Odeeo, the global audio ads in game platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10bn ad opportunities created. Odeeo connects advertisers to the world’s 2.9bn mobile gamers. [.]

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Advertising 75

Adweek

NOVEMBER 9, 2022

Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others.

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Advertising Conversion 246

Digiday

SEPTEMBER 26, 2023

It’s a common sentiment among audio publishers that advertising in that world remains an undervalued proposition. Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, were greeted with open arms by the likes of NPR, Audacy, iHeart and Spotify.

Media 76

Media Marketing Advertising 76

Exchange Wire

NOVEMBER 23, 2022

Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [.].

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Advertising Marketing 59

Exchange Wire

NOVEMBER 30, 2022

announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. The post Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio appeared first on ExchangeWire.com. AdsWizz Inc.

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Advertising Ad Tech Media 105

Adweek

JUNE 29, 2023

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers.

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Finance Advertising Media 255

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences.

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Audience Agency Impressions Media 82

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . Ninety-two percent of consumers listen to audio content in a given week, so brands have a huge opportunity to engage with listeners.

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Entertainment CPM Audience Media 89

Martech Series

NOVEMBER 4, 2022

Trinity Audio , the only unified audio platform helping publishers and content creators provide audio experiences through AI, announced the official launch of its Twitter audio bot that turns Twitter threads into audio articles.

Finance 84

Finance MarTech Marketing Media 84

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio”.

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Brand Lift ROI Agency MarTech 84

Basis

SEPTEMBER 6, 2022

“Did you hear the one about audio advertising? …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. More people are listening than ever before, and advertisers are rushing to join in on the fun. Digital Audio is Having a Moment.

Conversion Rate 82

Conversion Rate Conversion Entertainment Ad Tech 82

AdExchanger

JUNE 28, 2022

The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced Tuesday it raised $7.5 The company will use the funds to further its audio measurement and attribution capabilities and grow its. appeared first on AdExchanger.

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Advertising Marketing 89

AdExchanger

AUGUST 10, 2023

Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative. The post This Audio Startup Is Using AI To Generate ‘Contextual CTV Ads’ appeared first on AdExchanger.

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Video Ads Advertising 98