Martech Series

DECEMBER 19, 2022

Audience networks are being used by criminals to defraud advertisers of tens of billions of dollars every year. Click fraud prevention service Polygraph is advising advertisers to beware of audience networks if they want to minimize their exposure to click fraud. Audience networks are where the fraud happens,” said Vanes.

Audience 59

Audience Advertising MarTech Marketing 59

Fuel Lines

FEBRUARY 7, 2018

Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. Create a Niche Blog. Blogs focused on a specific topic and audience are more successful for a new business objective. Really Know Your Target Audience.

Audience 229

Audience Agency Communications Media 229

Basis

DECEMBER 12, 2022

(Blog cover image: What DALL-E 2 produced when given the prompt, “A beagle celebrating the New Year while reading its favorite stories on an iPad”.). With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was!

Advertising 83

Advertising Marketing Agency Media 83

Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Identify the key words that your target audience will most likely use to find you. Knowledge is power.

SEO 274

SEO Agency Audience Media 274

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. How will this impact advertisers? The question at the top of every advertiser’s mind in times of change is: how is this going to impact my strategy?

Audience 79

Audience Advertising Ad Tech Marketing 79

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Conversion Marketing 98

The Ad Tech Blog

MARCH 25, 2024

How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. These mistakes not only waste advertising budgets but can also alienate customers and create a negative perception of a brand.

Advertising 130

Advertising GDPR Ad Targeting Audience 130

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

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Agency Public Relations Retail Audience 279

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

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Brand Lift Advertising Brand Awareness Control Group 101

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising? CTV and OTT is more than a trend—it’s a marketing revolution.

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Advertising Viewability Retargeting Audience 98

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. While publications still relied on advertising revenue to subsidize their income, it did not make up the portion of income it does today.

Audience 59

Audience Ad Tech Advertising Media 59

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What is EU UCP?

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Advertising Cookies GDPR Communications 98

MNTN

SEPTEMBER 1, 2023

And advertisers oftentimes fall into this trap. But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We

Audience 98

Audience Retail Fashion Entertainment 98

MNTN

AUGUST 15, 2022

Many advertisers will be juggling a balancing act of two of the biggest money-making times of the year, especially since holiday shopping (like back-to-school) is being shifted to earlier. This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October.

Audience 98

Audience eCommerce Mobile Search Shipping 98

The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. This paradox challenges marketers to find innovative ways to understand and engage their audience intimately without relying on invasive data collection practices.

Advertising 130

Advertising GDPR Cookies Audience 130

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising 105

Advertising Entertainment Audience Ad Tech 105

Adweek

JANUARY 11, 2023

Tunblr parent Automattic said Wednesday that the Tumblr Blaze advertising tool is now available to any site on Automattic-owned blogging platform WordPress via WordPress.com or the Jetpack plugin, also owned by Automattic. billion monthly.

Audience 224

Audience Advertising 224

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

AdvertiseMint

DECEMBER 5, 2023

Staying connected with your audience is crucial in online advertising. Facebook retargeting is a powerful tool for staying connected with your target audience. This blog will discuss the basics of Facebook retargeting and how it can benefit your business. These ads will appear on your audience’s Facebook feed.

Retargeting 40

Retargeting Audience Conversion Agency 40

MNTN

AUGUST 11, 2022

Alexa Guttroff will be joining Advertising Week to share how to mine your CTV reporting to gather insights that can be used across your advertising mix. Audience Segment Reporting Reveals Your True Targets. Modern advertising solutions have opened up a world of precise audience targeting.

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Audience Advertising Marketing 98

TechCrunch Ads

MAY 11, 2023

Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar.

Advertising 124

Advertising Ad Tech Audience Marketing 124

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters. Audience Provider: Adstra. Could it be travel?

Audience 52

Audience Entertainment Advertising Marketing 52

Lemonads

JULY 1, 2021

Make money blogging is possible with affiliate marketing strategies. Did you know that there are more than 600 million blogs on the internet? Simply put, blogs make up almost 30% of all websites online today, making them one of the most popular publication formats out there. How People Makes Money Blogging?

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Affiliates Marketing SEO Audience 52

MNTN

JULY 15, 2022

Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. Audience Name: Early Holiday Shoppers. Audience Provider: Connexity. Audience Name: Price Conscious Shoppers. Audience Provider: Datalogix. Audience Name: Walmart.

Audience 98

Audience Retail Marketing Advertising 98

Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Is It Possible to Make Money Off Blog Readers? Fast forward to 2021 and creating a website has never been easier.

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Affiliates Marketing Conversion SEO 52

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. Predictions for MarTech and AI in the Near Future As we look ahead, the integration of martech and AI holds promising advancements for the online advertising landscape. References Amazon Ads – What is MarTech? :

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MarTech Advertising Machine Learning Conversion Rate 130

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

MNTN

JUNE 8, 2022

Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Name: Beaches. Audience Provider: PlaceIQ. Audience Provider: PlaceIQ.

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Audience Marketing Advertising 98

illumin

MAY 28, 2024

Here’s how your advertising can avoid the pitfall of signal loss. These include the increased use of DNT (do not track) signals, NAI (Network Advertising Initiative) consumer opt-outs, cache clearing, and ad blockers – to name just a few. Additionally, advertisers can use this information and segment their target audiences accordingly.

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Advertising Cookies Brand Lift Machine Learning 52

MNTN

FEBRUARY 20, 2024

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. What Is Streaming TV Advertising?

Advertising 93

Advertising Marketing Audience AutoMobile 93

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

MNTN

SEPTEMBER 11, 2023

For advertisers, there’s nothing more ghastly (or ghostly?) It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. The post Who’s Your Audience? What’s scarier than Halloween? than failing to hit those ROI and revenue goals.

Audience 52

Audience Retargeting ROI Retail 52

MNTN

JULY 13, 2023

Advertising over summer is a little like the swells during surf season—calm and steady, but the best time to sharpen those skills in time for the peak winter swells (in this case, Q4). Some may say that summer bodies are made in the winter, but in CTV advertising, it’s the other way around. greater in summer 2022 versus summer 2021.

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Audience Advertising Media Marketing 52

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

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Advertising Ad Space Audience Ad Tech 102

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

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Advertising Marketing Retargeting CPA 98