Playwire

MAY 20, 2024

With third-party cookie deprecation looming, there are several additional ways to collect real estate data for more precise audience targeting including first-party data, contextual signals, hashed emails, alternative IDs, and more.

Real Estate 52

Real Estate Audience Cookies Advertising 52

Martech

MAY 10, 2024

“As audio continues to evolve and gain traction, you can expect to hear new innovations around data, measurement, attribution and, crucially, about the ability to assess podcasting’s contribution to KPIs in comparison to other channels in the media mix,” said IAB CEO David Cohen, in his opening remarks. for and by black creators.

Audience 81

Audience Media Advertising Entertainment 81

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. How does AI enhance OOH advertising?

Advertising 130

Advertising ROI Impressions Audience 130

AdExchanger

MAY 22, 2024

Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. In the upfronts this […] The post Talk About New-Age TV; Google Is Taking It To The Max appeared first on AdExchanger. Sign up here. Or knew the youngs, rather.

Audience 81

Audience Advertising 81

Basis

JANUARY 3, 2024

Amongst advertisers, the platform isn’t as widely leveraged as YouTube or TikTok. If you want to learn more about what Reddit is, what it offers advertisers, and how to make the most of its advertising opportunity, you’ve come to the right place. So, what’s this Reddit thing all about, anyway?

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Smaato

JULY 18, 2023

One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting?

Audience 52

Audience Marketing Advertising 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 105

Advertising Marketing Ad Exchange Retail 105

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Understanding this distinction is important, as it heavily impacts the advertisers’ interest.

Audience 60

Audience Advertising Cookies Ad Space 60

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 104

Advertising Cookies Audience Machine Learning 104

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

Advertising 102

Advertising Affiliates Audience Ad Space 102

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. Please get in contact with us to learn more about our full addressability offerings and our testing with Google Privacy Sandbox.

Audience 76

Audience Cookies GDPR Retargeting 76

AdExchanger

JANUARY 22, 2024

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI.

Audience 127

Audience Agency Advertising Media 127

Media Math

JUNE 21, 2023

Tennis fans have some specific traits that can appeal to certain advertisers. Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X Combine with MediaMath Audiences shopper data at no additional cost!

Audience 52

Audience Geo targeting Advertising CPM 52

Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott and Takashi Nakano about the latest advancements and how they’re transforming ad strategies across platforms. Can you explain how these AI tools work and the specific advantages they offer advertisers?

Audience 58

Audience Machine Learning Real Estate ROI 58

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. This means that the Curb audience is engaged on multiple channels throughout their ride, and reachable on mobile before the ride and after. Why we care.

Geo targeting 102

Geo targeting Advertising Click Through Rate Mobile Ads 102

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively.

Advertising 184

Advertising Audience Communications Marketing 184

Basis

MAY 12, 2023

And as users spend more and more time on the app, advertisers are presented with a unique opportunity to engage them. So, how can advertisers take advantage of that opportunity? This means that marketers can get their message in front of audiences and engage them through both video and sound. Think again!

Advertising 69

Advertising Audience Entertainment Media 69

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 78

Cookies Audience Manufacturing Education 78

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. Platforms have different policies about how they display and treat their video ads. What are video ads?

Advertising 95

Advertising Video Ads CPM Viewability 95

Digiday

MAY 16, 2024

Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends. At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads.

Audience 71

Audience Machine Learning Media Advertising 71

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 92

Machine Learning Advertising Cookies Conversion Rate 92

Basis

APRIL 18, 2023

Beyond their popularity with listeners, podcasts offer advertisers a unique opportunity to connect with consumers whenever and wherever they’re listening, within content they’re actively engaged with. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix.

Advertising 70

Advertising Audience Marketing Media 70

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 98

Advertising Ad Exchange Ad Space MarTech 98

Basis

SEPTEMBER 22, 2023

So, let’s lift the lid on how marketers can stand out from the pack with a gold-medal digital advertising campaign: Brewing With Great Ingredients Knowing that all beer essentially starts with water, malt, hops, and yeast, what makes some beers rise above the rest? Advertisers can also leverage trends to better connect with their audiences.

Advertising 68

Advertising Audience Food Impressions 68

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! What techniques are they using?

Audience 114

Audience Education MarTech Marketing 114

Brid.tv

JUNE 28, 2023

Digital advertising has completely overthrown traditional and become the most popular marketing format in recent years. Behavioral targeting is one of the central targeting methods of online advertising. These insights help advertisers narrow down their target groups. How Does Behavioral Targeting Work?

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. While publications still relied on advertising revenue to subsidize their income, it did not make up the portion of income it does today.

Audience 59

Audience Ad Tech Advertising Media 59

Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

Audience 83

Audience Advertising Conversion Marketing 83

Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. It’s still all about consumers and meeting them where they are.

Audience 81

Audience Advertising MarTech Media 81

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns.

Ad Audience 104

Ad Audience Audience MarTech Advertising 104

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

MNTN

SEPTEMBER 1, 2023

The point is that it’s easy to make sweeping generalizations about various groups of people. And advertisers oftentimes fall into this trap. For years, brands developed messaging based on what they believed to be true about various consumer groups. Fortunately, it’s easier to avoid that trap now than it ever has been.

Audience 98

Audience Retail Fashion Entertainment 98

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 110

Advertising Cookies Machine Learning GDPR 110

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

Audience 68

Audience Real Estate Demand Side Platform Food 68

Automatad Inc.

MAY 8, 2024

Ad engagement woes: Low click-through rates (CTRs) send a clear message to advertisers: “Take your business elsewhere!” ” This can lead to declining ad spend and struggles to attract new advertisers. DCO kicks in, gathering data and lashing ads about last-minute flight deals to Rome or Florence.

Banner 52

Banner Click Through Rate A/B Testing Retargeting 52