Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. So what’s the current state of the RMN-advertiser relationship?

Retail 128

Retail Media Advertising Agency 128

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Advertising 101

Advertising Marketing Retail Agency 101

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 122

CPM CPC Click Through Rate Impressions 122

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Watch All the Cannes Lions 2025 Grand Prix Winners ADWEEK rounds up the top winners from each category across the festival. audreygkemp | audrey.kemp@adweek.com Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC.

Education 325

Education Impressions Media Advertising 325

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Adweek

JULY 21, 2025

This includes adjusting client verification letters so that both clients and agencies must specifically affirm the accuracy of facts and metrics presented in the case study. Agencies found to have submitted deliberately misleading work may face a ban of up to three years.

Agency 204

Agency Impressions Communications Media 204

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 128

Non-Profit Click Through Rate Impressions Conversion Rate 128

Marketing Dive

JULY 8, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. It felt very reminiscent of the way that Nike used to advertise,” said Devon Archbold, director of campaign strategy at Movers+Shakers. You can unsubscribe at anytime.

Marketing 127

Marketing Pop-Up Food Finance 127

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. This allows advertisers to improve the relevance and effectiveness of their ad placements. ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements.

MarTech 122

MarTech Electronics GDPR Audience 122

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Impressions 239

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

Marketing 122

Marketing Demand Side Platform Audience Impressions 122

AdvertiseMint

DECEMBER 23, 2024

This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Video commercials**, on the other hand, are more engaging and typically play before or during a live stream, offering a more immersive advertising experience.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Adweek

JULY 23, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Voice Why LLMs Might Finally Be Good News for Premium Publishers Generative AI search rewards trust, giving publishers a unique advantage The biggest opportunity for publishers isnt traffic. It’s presence. It’s presence.

Clickbait 191

Clickbait SEO Media Conversion 191

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. The European Parliament was one of our most impressive projects. In the past, the advertising was very usual; all the art work was very similar.”

Agency 120

Agency Fashion eCommerce Communications 120

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. to an impressive +25.1%. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Marketing 120

Marketing Retail Impressions MarTech 120

Adweek

JUNE 27, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing. ’ That’s a very hard thing.

Marketing 147

Marketing Agency Media Impressions 147

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 96

Agency Media Audience Impressions 96

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. ” This AI focus culminated in the launch of BrandMatch, a GenAI-powered product designed to offer advertisers more precise and personalized targeting.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Adweek

JUNE 16, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix. Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC.

Entertainment 238

Entertainment ROI Impressions Media 238

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 94

Advertising CPM Impressions Video Ads 94

Basis

JULY 21, 2025

Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. Agency leaders are caught between rising operational costs and shrinking profit margins while trying to prove value to clients. CMOs are under heightened pressure to defend budgets to skeptical stakeholders.

ROI 88

ROI Non-Profit Impressions Viewability 88

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies? This is why it’s crucial for media buying agencies: 1. What’s driving the Retail Media Boom? Here’s why it’s a big deal: 1.

Retail 52

Retail Media Agency Machine Learning 52

Martech

JULY 22, 2024

This sounds impressive, but is it? I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. Then, the result of this campaign is not good.

Marketing 124

Marketing SEO ROI Brand Awareness 124

Adweek

JUNE 6, 2025

That’s why Inmar Intelligence helps them go beyond clicks and impressions and analyze transactional data, which, according to Logan, is the “holy grail of data.” But creators can often be left wondering if they’re really converting consumers and making an impact on a brand’s bottom line.

Retail 204

Retail Entertainment Audience Conversion 204

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know.

ROI 129

ROI MarTech Marketing Agency 129

Ad Monsters

NOVEMBER 26, 2024

The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. District Judge Leonie Brinkema deliberates, the stakes are high for Google and the future of programmatic advertising.

Ad Tech 105

Ad Tech Ad Server Impressions Advertising 105

Digital Remedy

MAY 20, 2025

At its core, it is the ongoing process of analyzing and refining digital advertising campaigns to drive better outcomes. The Role of Optimization in Campaign Success For advertisers, success isnt defined by impressions or reach alone – its measured in results. Without it, even well-funded campaigns will underdeliver.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

Single Grain

APRIL 27, 2025

When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Learn more about effective segmentation in our guide on Facebook advertising strategies. Work with the leading ad agency that specializes in keeping campaigns fresh, engaging, and high-performing.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

JANUARY 31, 2025

Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. .”

Healthcare 98

Healthcare Fashion Audience Impressions 98

OpenX

MAY 20, 2025

Those impressions need to perform. And as consumers potentially rethink their subscription portfolios, hopping from platform to platform or dropping services altogether, advertisers need tools that allow them to follow the audience wherever they go. Its no longer enough to just buy reach.

Advertising 52

Advertising Impressions Audience Agency 52

Adweek

JULY 21, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Newsletters Newsletter Publisher 6AM City Buys AI Startup Good Daily to Expand to 400+ Markets The deal boosts 6AM City from around 1.4 The company generates the vast majority of its revenue from local and national advertising.

Marketing 307

Marketing CPM Affiliates Media 307

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes. Let’s take a deep dive.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Martech

MAY 28, 2025

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated. It’s the industry’s opportunity to weigh in whether you’re a brand, agency, publisher, platform, or measurement provider and help ensure the final guidelines reflect real-world needs.

Viewability 93

Viewability Impressions Marketing Media 93

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. What does the sell-side need to do to make their supply more compelling to independent agencies? Is it a new home for DRTV?

Agency 52

Agency Brand Lift Ad Server Audience 52

Digital Remedy

JUNE 24, 2025

In the constantly evolving digital advertising landscape, agility and flexibility are paramount. As agencies and advertisers look to maximize campaign outcomes while navigating fragmented ecosystems, the value of working with a supply-agnostic media partner has never been clearer.

Viewability 66

Viewability Agency Cookies Media 66