Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran. Dennis Colón.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Martech Series

JANUARY 26, 2023

Act-On Software has earned HIPAA compliance, adding to the marketing automation platform’s robust information security standards. Marketing Technology News: Sift Included in 2022 Gartner Market Guide for Online Fraud Detection “Most of our competitors are only holding a SOC 2 (Service Organization Control 2) certification,” Neveu added.

MarTech 87

MarTech Marketing 87

Monetize More

NOVEMBER 20, 2022

Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads. AdSense is an ad network that connects publishers and advertisers. Different types of AdSense ads.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The business intelligence they have built helps inform editorial and helps rev ops understand what users are shopping for when they are reading product reviews on specific sites. .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Martech

OCTOBER 14, 2021

On the other hand, there are unintended consequences when adopting them, and dealing with that normally falls on the shoulders of ops. The future of revenue ops. These automation platforms close the resource gap for semi-technical ops professionals, empowering them to build multi-step, automated processes called “workflows.”

ROI 98

ROI Marketing MarTech 98

Martech

JULY 27, 2021

At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. But guide UGC just a little bit, and it should work well. I absolutely do see that.”. Why we care. You should not be prescriptive. “Let Read more here.

Communications 106

Communications Marketing Conversion MarTech 106

Martech

JUNE 28, 2022

We often focus our effort on pushing email, cranking out business development representative calls, blasting ads and putting up forms to engage B2B pros. Provide options and let them guide their own journey, based on their needs, with value-added assistance. Interactive and self-guided applications and videos.

Finance 102

Finance Marketing Conversion Media 102

Martech

MARCH 18, 2022

From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote : How marketers can navigate the tech explosion around every business function imaginable. Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today.

MarTech 118

MarTech ROI Cookies Entertainment 118

Martech

MARCH 18, 2022

From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote : How marketers can navigate the tech explosion around every business function imaginable. Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today.

MarTech 105

MarTech ROI Cookies Entertainment 105

Martech

JULY 25, 2022

Download the MarTech Intelligence Report: Enterprise Marketing Performance Management Platforms: A Marketer’s Guide. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. Read next: How marketing ops improves ROI through campaign performance and budget management.

Machine Learning 103

Machine Learning Marketing Cookies ROI 103

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Her focus at IAB is setting standards, best practices and guides for various topics such as cross-channel measurement, data clean rooms, attention metrics, terms & conditions, etc.

Media 98

Media Ad Tech Ad Ops Manufacturing 98

MediaFuse

OCTOBER 27, 2016

MediaFuse’s CPM Calculator is specifically designed for programmatic ad ops teams and media planners. More about CPM rates you can find in our guide. Our CPM calculator is a free tool to aid with optimization and media planning. Use the CPM Calculator to Determine: REVENUE.

CPM 52

CPM Ad Ops Impressions Media 52

Martech

JANUARY 22, 2024

Use the data to guide your recommendations on this. If you are collaborating with your client’s rev ops team, this could be an opportunity to reach out and explore what the issue might be. By adding additional available data to your reports for analysis, you could find that these results are not an issue.

Agency 103

Agency Communications Machine Learning Conversion 103

Basis

SEPTEMBER 7, 2022

We want the people—the agencies, brands, media buyers, ad ops, accounting, VPs, C-suite execs—who experience our product and services to be Raving Fans of Basis. We want marketers to realize success in their ad campaigns, to learn from our educational content, and to feel like their brands and their budgets are safe in our hands.

Ad Ops 52

Ad Ops Impressions Education Agency 52

InMobi

OCTOBER 9, 2018

Then this guide is for you. Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. So, who’s now involved in getting an ad to appear in an app?

Advertising 52

Advertising Ad network Ad Ops Demand Side Platform 52

Digiday

JANUARY 4, 2023

The podcast boom is over, Vox Media bans fossil fuel ads and more. As we previously reported , publishers faced macroeconomic headwinds in the back half of last year that resulted in disappointing ad revenue. The definitive Digiday guide to what’s in and out for advertising in 2023: Adland saw its fair share of ups and downs this year.

Media 66

Media Conversion Ad Inventory GDPR 66

AdPushup

AUGUST 6, 2023

Online publishers rely heavily on digital Ad Operations for revenue generation. After all, what good is a quality website if it’s not making you any money? The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity).

Header Bidding 98

Header Bidding Advertising Ad Ops Ad Tech 98

AdPushup

DECEMBER 24, 2022

As a publisher, you want to make sure your ad targeting is effective in order to maximize your revenue. But what are the pros and cons of different ad targeting methods? Read on to find out more. While shopping on an online platform, you checked out a pair of shoes. But didn’t purchase it and [.].

Ad Targeting 98

Ad Targeting Ad Ops Ad Tech 98

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. Learn More: An In-Depth Guide to Top 10 Ad Exchanges for Publishers How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Automatad Inc.

NOVEMBER 22, 2023

Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. What Is Ad Refresh?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. We’ve got a playbook to guide you through attention’s dominance. What about bad ads, are they tarnishing consumers’ perceptions about your media properties?

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

AdPushup

DECEMBER 20, 2022

Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. You looked up or read an article about adding more exercise to your day, and suddenly, you started seeing advertisements [.].

Advertising 52

Advertising Ad Ops Native Advertising Ad Tech 52

Advendio

JANUARY 30, 2023

Historically, ad sales teams have had to work alongside the ad operations team to ensure that a booked advertisement is successfully placed in the system. On top of that, with this feature, uploaded creatives are directly linked to your campaigns and your ad ops team can seamlessly submit them to external systems.

Communications 85

Communications Ad Ops Agency Advertising 85

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Unity Ads 7. Rich Selection of Video Ad Formats. Real-Time Ad Analytics. Table of Contents.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Single Grain

MAY 18, 2023

Don’t you wish you could create Instagram clothing ads that actually convert? But to generate the best results, you must be intentional when using Instagram clothing ads. Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Unity Ads 9. Yahoo Ad Tech 19. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Martech

JULY 26, 2021

Yes, there’s a common fund of knowledge and understanding, but surely you apply it in different ways when you’re developing and maintaining a brand, ideating on campaigns for the next six months, planning ad spend or promoting your brand on social media. Is marketing a single job? Maybe I’m wrong about all this; if so, please let me know.

MarTech 93

MarTech Fashion Cookies Retail 93

Martech

MARCH 17, 2022

If steps of the process are missed, or stages are out of order, it could ultimately result in inefficiency, delays, added costs, and customer dissatisfaction. What is the difference between RevOps and Sales Ops? The post Why we care about RevOps: A marketer’s guide appeared first on MarTech.

Communications 111

Communications Conversion Marketing MarTech 111

Monetize More

APRIL 13, 2023

Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Chief Martech

APRIL 7, 2022

At the beginning of this year, I noted three big innovation trends in martech — commerce, Big Ops, and no-code. As with web advertising, it’s possible that a small oligopoly of “ad” networks will provide a unified interface to treating all these channels as a common pool — essentially serving as metaverse ad aggregators.

MarTech 133

MarTech Real Estate Pop-Up Fashion 133

Single Grain

MARCH 7, 2022

Dive Deeper: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency. In addition, their crypto content team helps you create and publish op-eds, blogs, white papers, and explainer video scripts. Focus on Content Marketing. The company strongly focuses on media training and interview preparation. Budget: $10,000+.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Martech

APRIL 22, 2022

Like any marketing technology initiative, adding a CDP to your digital ecosystem will require time, money, people, and a considerable amount of (before, during and after) work. We see licensees constantly adding new pipelines, new events, new activations, and new customer interactions. ” I wish it were that easy.

Machine Learning 86

Machine Learning Marketing ROI MarTech 86

Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

Ad network 98

Ad network Ad Tech Ad Server Agency 98