Digital Turbine

DECEMBER 14, 2022

In fact, in-app monetization is one of the most important factors app publishers must consider, with mobile games, in particular, seeing a massive upside. What does the app developer and ad monetization landscape in APAC look like? With such different landscapes, how can publishers adapt in-app monetization for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Playwire

FEBRUARY 11, 2023

Key Points Google Ad Manager is a great jumping-off point for beginner and intermediate publishers just starting out on their ad monetization journey.

Ad Tech 52

Ad Tech 52

PubMatic

MARCH 24, 2023

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. In addition, advertisers and publishers must be vigilant due to the prevalence of ad fraud on exchanges.

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Viewability Ad Exchange Advertising Ad Tech 105

Playwire

FEBRUARY 1, 2023

Key Points Ad ops is a necessary component of any ad monetization strategy. Building an effective and efficient ad ops team, however, involves a lot of time, money, and resources. The cost of building out an in-house team is steep.

Ad Ops 52

Ad Ops 52

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Monetizing chat experiences.

Advertising 71

Advertising Real Estate Conversion MarTech 71

Playwire

FEBRUARY 28, 2023

Key Points Google AdSense is a simple and accessible ad monetization platform to use, even for the most inexperienced publisher. There are three steps to using AdSense: listing your available ad units and inventory, waiting for buyers to bid on your inventory, and getting paid.

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PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. Consider, for example, the lens of performance-driven developers.

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Audience Direct Data Cookies Advertising 83

Ad Monsters

MARCH 6, 2023

Advertisers and brands should keep podcasts as a promotion channel in their media plan because podcast ads are effective and memorable. Traditionally, podcast monetization relied on host-read sponsorships: ads were baked into the show, effectively becoming part of the content forever.

Advertising 65

Advertising ROI Ad Tech Audience 65

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Media 52

Media Advertising Ad Inventory Marketing 52

Automatad Inc.

DECEMBER 18, 2023

Share Tweet Share Ready to crack the code on ad blocking? But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking?

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Non-Profit Machine Learning Ad Server Impressions 52

PubMatic

OCTOBER 9, 2023

With an estimated $126 billion in ad spend going into retail media this year , the opportunity is tremendous. In fact: 86 percent say their organization needs a unified auction solution across its properties to drive monetization and acquisition across multiple tactics and data sets.

Retail 89

Retail Media ROI Cookies 89

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. Recent data suggests that shoppers who watch a product video are 85% more likely to purchase.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Ad Monsters

FEBRUARY 24, 2023

While his parents taught him to work hard for his accomplishments, they also led him to use his resources to give back to those in need. Our goal with Culture Genesis was to build a platform for creators of color to help monetize their products. Of course, making money is great, but I want to make an impact with my resources.

Media 98

Media Ad Tech Fashion Entertainment 98

Monetize More

DECEMBER 29, 2022

With fewer advertisements and less money spent on each ad, digital media companies must do everything possible to maximize the revenue-generating potential of their assets. The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization.

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Video Ads Pop-Up Conversion Rate Affiliates 97

Kevel

APRIL 3, 2022

The Ad Platform Academy aims to give publishers guides and resources so they can successfully launch their own in-house ad business. This academy consists of guides, templates, educational videos, and more, to guide companies launching their own ad business. DURHAM, N.C. This academy is a continuation of that goal.

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Education Retail Advertising Marketing 52

PubMatic

SEPTEMBER 19, 2023

Generally speaking, the more successful retailers are focused on deepening relationships with technology providers and customers, as well as on monetizing first-party data. This is in part because retailers say they lack the resources and expertise they need to drive effective outcomes.

Media 93

Media Retail ROI Advertising 93

Brid.tv

MARCH 21, 2023

Website and app monetization with ads has recently been a leading practice for publishers. While many publishers nowadays have VOD content they can monetize, display ads are still the most prominent in the industry. Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways.

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Ad Monsters

DECEMBER 22, 2023

According to Insider Intelligence/eMarketer , the Disney+ ad-supported streaming option will hit $786.6 It’s also clear that viewers, suffering from subscription fatigue, are embracing a TV-like ad experience with ads interspersed throughout their content. million in advertising revenue for 2023 — somewhat higher than the $684.6

Education 64

Education Audience Entertainment Impressions 64

Ad Monsters

MARCH 11, 2024

” Conducted by the IAB Tech Lab’s Privacy Sandbox Task Force — composed of senior ad tech leaderships across 65 companies — the Fit Gap Analysis analyzes the APIs of Privacy Sandbox and its impact on essential digital advertising use cases.

Cookies 64

Cookies Ad Tech Impressions Advertising 64

Oko

FEBRUARY 16, 2023

Publishers who are green in the marketing space might hesitate to implement full web monetization due to the number of tasks they will have to invest their research and resources in right away.

Ad Server 40

Ad Server Marketing 40

Martech Series

AUGUST 30, 2022

Our video ad monetization platform increases publishers’ revenue by helping users discover high-quality video content. In May 2021 , we launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

Ad Tech 87

Ad Tech MarTech Video Ads Marketing 87

Monetize More

JUNE 28, 2023

Ad-based websites, which depend on authentic user engagement for revenue generation, are particularly vulnerable. When their ads are displayed to bot traffic instead, it undermines the effectiveness and value of their advertising campaigns. Advertisers expect their investments to reach and engage real human audiences.

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Machine Learning Education Advertising Ad network 97

Martech Series

FEBRUARY 22, 2023

With access to greater resources, data, and market insight, the combined company will deliver leading products and customer experiences as well as attract more top talent. Jain added, “fielddrive will run as an independent entity and will continue to be platform agnostic.

MarTech 79

MarTech Marketing 79

Martech Series

FEBRUARY 22, 2023

For example, if you’re selling a product specifically designed for young parents, you can include native ads during an episode of a show that caters to this demographic. This allows you to get your message to the right people, without wasting resources on those who aren’t interested in what you have to offer.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. The post InMobi releases independent ad mediation platform appeared first on MarTech.

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Mobile Ads Ad Inventory ROI Ad network 88

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. Why is that?

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A/B Testing Header Bidding GDPR Mobile Ads 59

Brid.tv

APRIL 3, 2023

There are many different factors that play into a successful monetization strategy, with price floor optimization being one of the most important ones. Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue.

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Header Bidding CPM Fill rate A/B Testing 82

Monetize More

OCTOBER 27, 2022

The BETA version is set to change how publishers monetize their websites and reap bigger profits from their ad revenue. Video ads are some of the most lucrative and highest-paying ads around, so any opportunity to monetize casual games with videos should be met with open arms by publishers. Start running game ads.

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Ad Monsters

FEBRUARY 6, 2023

First-party data is one of ad tech’s most valuable and sought-after resources. We discussed Spherical, the difficulty accessing consumer data, balancing data ethics and monetization, and more. Data Informed Audiences: Increase yield by monetizing your most valuable first-party audiences across all domains and screens.

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Cookies Audience Machine Learning GDPR 98

Digital Turbine

JULY 13, 2022

Through acquisition and innovation, we’ve completed the next step in Digital Turbine’s ultimate journey – now delivering even greater value via our end-to-end mobile growth and monetization platform. Digital Turbine Monetization provides trust and comfort through flexible and transparent solutions – all with human account managers.

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Conversion Rate Agency Mobile Ads Ad network 98

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Ad Monsters

DECEMBER 8, 2022

They hashed out the steps they are taking to continue to thrive in a space where publishers have to alter their survival and monetization tactics. . Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. First-party Data Strategy, Testing & Iteration .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Martech Series

JUNE 21, 2022

Tremor intends to fund the investment utilizing existing cash resources. The Investment accompanies an expansion of the valuable partnership between a leading ad tech platform and a leading operating system and streaming platform to collectively offer a better advertising experience across CTV.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Monetize More

MARCH 27, 2023

As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side or edge each couple of words, as they’d need to with narrower ads.

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AdvertiseMint

AUGUST 4, 2023

Monetization Restrictions: Personal accounts cannot participate in TikTok’s monetization programs like the TikTok Creator Fund. Moreover, a business account enables you to create and run TikTok ads to reach a broader audience and achieve specific marketing goals. Read more: How much do TikTok ads cost?

Audience 52

Audience Entertainment Agency Advertising 52

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. AdMonsters Ops While our PubForum conferences are publisher-focused, our Ops conferences in New York bring together all sides of the ad tech industry for a day and a half of ad ops knowledge.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Monetize More

APRIL 14, 2023

MonetizeMore is in the business of helping website publishers realize their full ad revenue potential. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to certain content policy violations. Automatically generated content without manual review or curation.

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Entertainment Ad Exchange eCommerce Media 97