Digiday

MARCH 6, 2023

Retailers’ data is reaching brands with first-party resources Taking a cue from the larger retailers, smaller brands have amassed an effective combination of resources — first-party data and direct sales capabilities — to place them on competitive footing with the largest incumbent publishers and ad networks.

Ad Inventory 73

Ad Inventory Retail Audience Ad network 73

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth.

ROI 52

ROI Retail Media Ad Inventory 52

Ad Monsters

NOVEMBER 10, 2024

Publishers who easily juggle privacy laws will win audience trust and maintain strong relationships with advertisers seeking compliant, safe ad environments. Smart floor strategies help publishers retain control over auction outcomes, ensuring ad spaces are valued fairly and not falling victim to the race to the bottom.

Ad Space 52

Ad Space Cookies Ad Inventory Audience 52

PubMatic

OCTOBER 5, 2023

We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt). Optimize to monetize – Take some time to review blocklists and confirm that your floor price settings and DSP mappings are consistent across all partners.

CPM 119

CPM Cookies Ad Inventory Video Ads 119

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 121

Advertising Ad Inventory Cookies MarTech 121

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Advendio

APRIL 14, 2025

However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. To navigate these challenges, retailers need a scalable ad management platform that streamlines operations, ensures efficient campaign execution, and maximizes monetization opportunities.

Retail 52

Retail Ad Inventory ROI Cookies 52

VideoWeek

MARCH 26, 2025

Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. Video is very important for Cond Nast and we leverage it to engage our premium audiences, meeting them where they are.

Education 59

Education Cookies Ad Tech Advertising 59

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech

MAY 16, 2022

Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Marriott’s network will get a test run in the U.S.

Retail 98

Retail Media Ad Inventory Ad Space 98

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys. Smart TVs Smart TVs have built-in apps and internet connectivity.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Immersive Video Content Major brands are increasingly using immersive content like AR and 360 videos in their advertising strategies to enhance audience engagement.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59

Media SEO Marketing Healthcare 59

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. In short, they need to supply more information about the quality of their cookieless ad inventory, according to Wohl.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Advendio

MARCH 20, 2025

Ad margins are significantly higher than product margins, with RMNs generating up to 70% gross margins. The decline of third-party cookies means brands are looking for new data-rich advertising solutions. Each of these retailers leveraged technology and data integration to create high-performing ad networks.

Retail 52

Retail Media Ad network Ad Tech 52

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 90

Cookies Ad Server Ad Exchange MarTech 90

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

MARCH 19, 2025

As privacy concerns have grown, legions of pundits have joined the chorus of backlash against the so-called “surveillance economy,” declaring the third-party cookie a false prophet, overstepping its humble origins. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience 52

Audience Advertising Fill rate Cookies 52

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces.

Cookies 78

Cookies Ad Inventory Audience MarTech 78

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Brid.tv

DECEMBER 29, 2023

Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this. Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More!

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Basis

SEPTEMBER 13, 2022

In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Back in July 2022, Google once again announced it is delaying third-party cookie deprecation in its Chrome browser—this time until the second half of 2024. Programmatic currently constitutes 15.6%

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 98

Advertising Cookies Ad Inventory Media 98

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. It’s logged in, it’s tied to a person and the audience is engaged,” he said.

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

Ad Monsters

JUNE 4, 2024

They can’t set aside some ‘test and learn’ budgets while hoping that all the targeting tools, identifiers, and post-cookie offerings that CTV has dangled — producing the ultimate combination of precision targeting and big screen branding — get put in place. Rather, politicians have a high-stakes race to run now. .’

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

Basis

JANUARY 11, 2024

On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance. Younger OTC “This is stressful.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

InMobi

NOVEMBER 27, 2018

Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

SODP

JUNE 24, 2021

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. When asked how this will affect their future advertising strategies, respondents cited anticipating improvements in audience targeting, reaching audiences at scale, frequency capping, and measurement.

Marketing 52

Marketing Cookies Ad Inventory Audience 52

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

PubMatic

APRIL 8, 2022

The research also found most publishers believe cross-screen video targeting will only become more important thanks to disruptions in third-party cookies and mobile ad IDs. Publishers also cited challenges in cross-screen measurement, as well as identifying target audiences across screens. SSPs are Attractive Partners.

Video Ads 59

Video Ads Ad Inventory Mobile Ads ROI 59

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

AUGUST 30, 2024

Sometimes called “pre-bidding,” header bidding levels the playing field by allowing multiple demand sources to compete for sought-after inventory. Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52