Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 114

Marketing A/B Testing Machine Learning Finance 114

AdvertiseMint

DECEMBER 6, 2023

In today’s digital marketing landscape, an effective sales funnel is indispensable for sales success. B y the end of this article , y ou’ll have actionable tips to help you build a successful sales funnel. Ready to supercharge your sales and marketing efforts? Convey detailed ROI, case studies, and demos.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads. That is why video ads are a potential means for marketers to reach the right customers. On average, U.S.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Read the guide here.

A/B Testing 96

A/B Testing ROI Conversion Audience 96

Monetize More

JANUARY 13, 2023

In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses. Whether you’re a website owner, online marketer, or digital entrepreneur, you’ll find valuable insights and actionable tips to help you improve your ad performance and achieve better results.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps. Managing testing programs and deploying experiments that are successful.

Conversion 99

Conversion Machine Learning A/B Testing Conversion Rate 99

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JULY 6, 2022

For many marketers, this has been the same game plan for decades. Here are three ways that marketers can adapt their TV creative strategies to drive better performance with MNTN Performance TV than what’s possible with linear TV: Use Your Emotional Appeal to Drive Actual Purchases. The Atlanta Hawks took a similar approach.

A/B Testing 52

A/B Testing ROI Conversion Conversion Rate 52

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. This results in increased ROI. Praveen also started a social commerce firm, running marketing and growth strategies there.

ROI 52

ROI Impressions Clickbait Click Through Rate 52

AdvertiseMint

AUGUST 22, 2023

That’s why you need to target better leads – using all possible marketing strategies. According to Startup Bonsai, 61% of marketers indicated that lead generation is their top challenge. In this post, you’ll learn 15 lead generation strategies to put your business in front of your target audience.

A/B Testing 52

A/B Testing Education Audience Conversion 52

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. As an essential metric, conversions provide marketers with insights into the effectiveness of their strategies, guiding future marketing endeavors. Why Conversions Matter?

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

JULY 5, 2023

As a marketer, you know the power of a marketing funnel. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnel—on sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Shipping 52

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

NOVEMBER 22, 2023

We’ll discuss: Identifying your ideal customers to laser-focus your marketing message Engaging and retaining your customers to boost repeat sales Refining your pricing strategy to accelerate profitable growth Automating for efficiency as you grow bigger And more! Just be sure program perks align with your brand and audience.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Digiday

MARCH 20, 2023

Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Social media generates the greatest ROI, but how do we figure out what’s going to resonate the most with the target audience?

A/B Testing 67

A/B Testing Audience ROI Media 67

AdvertiseMint

JUNE 27, 2023

Before deciding, you have to consider certain factors, including the agency’s service costs, experience with Facebook marketing, and industry track record. We suggest working with a professional Facebook ads manager to increase your ROI. A Facebook advertising agency can save you time and money in the end.

Agency 59

Agency Advertising ROI A/B Testing 59

Digiday

NOVEMBER 17, 2022

This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. As a composable solution, Commerce Layer helps brands scale into new markets and digital channels without tearing down and rebuilding their existing e-commerce infrastructures. SIDEARM Sports.

A/B Testing 70

A/B Testing Ad Server Native Advertising Data Management Platform 70

MNTN

FEBRUARY 14, 2024

Launch Targeted Ads : Design and deploy ads tailored to each segment’s interests, using platforms where the audience is active, like social media, search engines, and OTT platforms. Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Lemonads

DECEMBER 7, 2020

Affiliate Marketing is not an exception when we say that we can have better results when everything is optimized and planned. In Affiliate Marketing, even if you’re a very organized person, there are some software/tools that can help you. The tendency is this, get things planned, processes optimized and the results will arrive.

Affiliates 52

Affiliates Marketing A/B Testing Conversion 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. Audience Relevancy. What’s holding advertisers back? Inventory Quality.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. Just like DCO, the programmatic creative helps the advertisers to continually refine the ads to deliver the right messages to the most appropriate audience on suitable devices. Ad placement / contextual targeting.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Monetize More

MAY 9, 2023

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. This automated process uses technology like software algorithms and predictive analytics to target high-value audiences across channels online. How do you do this? By focusing on organic traffic, of course!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

AdvertiseMint

JUNE 16, 2023

You have to look at a few things before deciding, like cost, experience with Facebook marketing, and if they know about the latest trends. Increase while improving return on investment (ROI). Introduce a new product to the market. Creating custom audiences. Think about the goals of the project.

Agency 59

Agency Advertising A/B Testing ROI 59

Banner Flow

APRIL 1, 2022

After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. . But marketing to businesses differs from consumers. Market with multimedia. A/B test your posts and ads. Market with multimedia.

Media 52

Media Advertising A/B Testing Conversion 52

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. 1) Easily Generate Customer Created Content.

Media 59

Media Marketing Audience Brand Awareness 59

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. A large-budget US-based creative video shoot can produce emissions equivalent to over 200 tons of CO2, according to a study by 55.

Media 52

Media Viewability A/B Testing Electronics 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Monetize More

JUNE 22, 2023

GA4 introduces powerful tools and features tailored specifically to publishers, enabling you to understand your audience, optimize your content strategy, and drive exceptional results. Audience Intelligence: GA4 empowers you to gain a deep understanding of your audience like never before. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Agility Ads

MAY 26, 2022

Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. Mobile response rate is 2.72

CPC 40

CPC CPL Click Through Rate Advertising 40

AdvertiseMint

OCTOBER 19, 2023

However, the best app store for your app optimization efforts largely depends on your target audience. For instance, if you’re targeting a global audience, especially in regions like Asia, consider optimizing for local app stores too. AppTweak: Offers ASO and market intelligence for both iOS and Android platforms.

SEO 40

SEO A/B Testing Audience Communications 40

Monetize More

SEPTEMBER 20, 2022

Determining this will help you optimize your marketing and advertising efforts in the future. One way to do so is by comparing average monthly expenditures with average monthly revenues, which will tell you whether or not you’re getting a good ROI. Are they display ads, affiliate links, blogs, or email marketing campaigns?

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Smart-Hub

NOVEMBER 29, 2023

Incrementality Testing To understand the real impact of CTV campaigns, optimize their performance, and ensure proper budget allocation, implement incrementality testing, which implies comparing exposed and unexposed audiences. Basically, it works like A/B testing. Sign up now and increase your advertising income!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67