illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Viewership and engagement data shows just how effective these videos are at grabbing and holding their audiences attention, with consumers now finding short-form videos 2.5 Currently, one of the most popular categories of apps for marketers is mobile games.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Chief Martech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” This criticism has grown louder in proportion to the growth of the landscape. So, my fallback response is to admit, “Yeah, I guess you’re right. ” Send an email. Render a web page.

MarTech 80

MarTech Marketing 80

Basis

MAY 16, 2023

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Say it ain’t so! They’re just a nerdy rock band whose hits are now on oldies radio. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994.

Media 70

Media AutoMobile CPC CPA 70

Martech

AUGUST 24, 2021

After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year, and over 50% less time spent on project management because of the way it was intelligently automated. For marketing teams specifically, the review process can eat up a lot of meeting time.

Machine Learning 116

Machine Learning MarTech Marketing Audience 116

Digiday

APRIL 5, 2023

What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. But the name won’t be unrecognizable for too much longer.

Marketing 71

Marketing Fashion Agency Food 71

Digiday

SEPTEMBER 16, 2022

Facebook, Instagram and TikTok are now pulling back from social commerce after betting big on it booming following a pandemic-induced spike in online sales. Here’s the rundown on how and why each platform has pulled back from social commerce, and whether this feature will ever catch on with advertisers. Call it a reality check.

Pop-Up 78

Pop-Up Manufacturing Affiliates Retail 78

Basis

MAY 25, 2023

The real-world story has progressed so quickly and taken so many twists and turns that it’s felt like one of those shows you kind of have to read the recaps for. So yeah, just a few small things for advertisers to keep track of. The latest season of TV upfronts might be more dramatic than all three of you combined.

Advertising 80

Advertising Pop-Up Audience Impressions 80

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Often, organizations tend to get overwhelmed by the sheer possibilities of a CDP and aim for complex solutions right from the start. Run: Now, take cart abandonment prevention to the next level.

A/B Testing 88

A/B Testing eCommerce Audience Retargeting 88

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology. Chris Wood, Editor. Read more here.

MarTech 122

MarTech Audience Manufacturing Marketing 122

Digiday

MAY 4, 2023

At the same time, streaming isn’t immune to the growing pains other industries have faced: a hyper-competitive market, rising customer expectations and turnover and an overall fragmented ecosystem. As the streaming industry matures, marketing will play a critical role in helping platforms succeed.

Marketing 56

Marketing Audience Advertising 56

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out!

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? Just like they are surely clicking on the button to ask apps to track them. We now realise how important it is.”.

Video Ads 107

Video Ads SEO Ad Server Ad network 107

Ad Monsters

JANUARY 10, 2023

Why Are Hybrid Domains a Big Deal Right Now? Adtech and its adjacent domains have experienced such fantastic growth over the last several tech cycles that they are now overlapping. These overlaps are critical because they are where the most innovation is happening and where the next few years will be won or lost.

Cookies 86

Cookies MarTech Advertising Media 86

Martech

AUGUST 31, 2021

The people are critical of course, but you need the technology to work really well.”. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. ” Inspired by meet-ups, she sought to create a friendship app as opposed to a dating app.

Marketing 113

Marketing ROI Brand Awareness Conversion 113

InMobi

MAY 21, 2020

During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?

Audience 52

Audience Fashion Marketing Media 52

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

eCommerce 85

eCommerce MarTech Audience Marketing 85

Martech

NOVEMBER 15, 2022

However, a new generation of remote work apps and virtual meeting platforms aims to fix that. Dig deeper: Top 3 marketing use cases for the B2B metaverse. Things that should take two people five minutes right now are scheduled for 60-minute Zoom meetings with eight people next week.

MarTech 88

MarTech Communications Audience Media 88

Digiday

JUNE 30, 2022

Wade has companies still working through navigating how to address abortion rights, but OKCupid is already centering its marketing strategy around the topic. The online dating platform yesterday sent in-app notifications to all U.S. It’s a real thing that we might deal with if I might meet you on an app and we get pregnant.”.

Ad Space 66

Ad Space Banner Education Marketing 66

MNTN

FEBRUARY 9, 2024

For most successful brands, TV advertising is a critical part of their wider marketing strategy. Now, let’s make a quick distinction. There are two main types of TV marketing. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule.

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding the reasons why customers are leaving, you can implement changes that improve customer satisfaction and reduce churn. What is customer data?

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Chief Martech

FEBRUARY 7, 2024

Dear marketing readers: hang in with me here. So I had a lot bugs in my code. I have a point. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. One’s head could explode. I was, at best, an average one.

Finance 88

Finance Marketing MarTech Media 88

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. Why we care. So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse.

Retail 106

Retail Impressions Shipping Media 106

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. ” We hope to see you there.

MarTech 117

MarTech ROI Cookies Entertainment 117

Martech

FEBRUARY 17, 2022

Round up 10 marketing executives and ask them if they consider themselves customer-driven. The importance of the customer is so significant that most of the marketing buzzwords are about them — customer journey , customer experience (CX), customer insights, and so forth. You’re already asking the customer, right?

Food 94

Food Marketing MarTech 94

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

MAY 19, 2020

How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. So what’s better?

Fashion 52

Fashion Audience Marketing Media 52

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The measurement data model is now based on events and parameters. They’re also vital to digital marketing. A page view, for example, is an event.

Marketing 118

Marketing Cookies Geo targeting First-Party Cookies 118

Martech

SEPTEMBER 27, 2021

The success within the Michael Kors marketing team has caught on, according to Sharon Kratochvil, Vice President Global Analytics at Michael Kors. Now the playbook is being expanded to two other brands owned by parent company Capri Holdings Limited — Versace and Jimmy Choo. How to improve marketing ROI with clean data.

MarTech 97

MarTech ROI Cookies Marketing 97

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. ” We hope to see you there.

MarTech 104

MarTech ROI Cookies Entertainment 104

Digiday

JANUARY 12, 2023

Employees in industries ranging from marketing to education are taking advantage of the artificial intelligence bot developed by OpenAI. ChatGPT can be used from tasks including writing emails, scripts and social media copy — and the sign up to do so is seamless, requiring just an email, phone number and first and last name.

Public Relations 88

Public Relations SEO Education Communications 88

InMobi

SEPTEMBER 10, 2021

So what can the retail industry do in order to see success this holiday season? Here, we outline what businesses and marketers should expect between November and December this year, and how they can best position themselves and their media plans for success during this always critical period of the year. I WANT A COPY!

Retail 52

Retail Mobile Ads Marketing Media 52

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. For instance: line items, ad units, platforms or apps. App names, Domain. Now, in the second phase, i.e Now, in the second phase, i.e Now, I’d love to highlight our existing programmatic health reporting tools. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

APRIL 12, 2021

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. Each option presents its own nuances and distinctions that advertisers need to keep in mind.

Demand Side Platform 52

Demand Side Platform Manufacturing Ad network Ad Tech 52

Basis

OCTOBER 27, 2023

But further down, below the surface, cookies and third-party data and a web of interconnected platforms and ad networks and publishers and advertisers intertwined to serve targeted ads to customers who had little idea as to why they were seeing them—and even less of an idea of how much of their personal data was being used in the process.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

Media 52

Media Pop-Up Agency Advertising 52