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TAZO Spills The Tea On Its TikTok Strategy

AdExchanger

TAZO’s strategy under new ownership is to rebuild its brand on social media and its approach to media in general with a focus on sustainability, including a transition into product supply lines that are entirely regenerative by 2029, to help promote biodiversity. And that new strategy starts on TikTok.

Media 109
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Appier Finalizes Acquisition of Woopra to Create the Next-gen, AI-powered Customer Data Platform

Martech Series

billion by 2029, at a CAGR of 25.4 Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. The global CDP market is projected to grow from US$1.42 billion in 2022 to U$6.94

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Basis

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem?

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DataGrail Raises $45 Million, Empowers Businesses to Meet Growing Consumer Expectations with Automated Data Privacy Solutions

Martech Series

billion by 2029 as more organizations aim to optimize their privacy practices. Leaders like Salesforce, New Balance, Instacart, Skillshare and MyFitnessPal have chosen DataGrail as their solution to build trust with consumers while staying on the right side of an expanding list of state, national and international data privacy regulations.

GDPR 76
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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029.

Media 52
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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

Combined AVOD/SVOD Revenues to Reach $20 Billion by 2029 Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD/SVOD revenues of $20 billion by 2029, according to Digital TV Research, up from their current $6 billion. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

Media 52
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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.

Media 52