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Appier Finalizes Acquisition of Woopra to Create the Next-gen, AI-powered Customer Data Platform

Martech Series

billion by 2029, at a CAGR of 25.4 Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. The global CDP market is projected to grow from US$1.42 billion in 2022 to U$6.94

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 How can businesses leverage artificial intelligence and machine learning in programmatic advertising to stay ahead of the competition?

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What is the College Enrollment Cliff, and What Can Higher Education Marketers Do About It?

Basis

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem?

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029.

Media 52
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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? , and W9 reality shows.

Media 52
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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. billion by 2029. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77

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Keboola Seals $4.5M Seed Round to Help Businesses Unlock the Potential of Data

Martech Series

These characteristics enable wide customisation possibilities, with the option for organisations to write their own code and components, including machine learning algorithms. We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.”