Smart-Hub
APRIL 29, 2024
There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So, you still have some time to decide how to proceed.
VideoWeek
SEPTEMBER 22, 2023
The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? , and W9 reality shows.
Clearcode
SEPTEMBER 20, 2023
billion by 2029. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.
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