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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3

Advertising 52
Advertising Ad Exchange ROI Machine Learning 52
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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

billion by 2029. By automating the process, they enhance efficiency and precision in targeting the intended audience while managing costs effectively. Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. billion by 2029. The DSP market exclusively was valued at $20.77

Demand Side Platform 99
Demand Side Platform Ad Exchange Ad Inventory Impressions 99
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