Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
billion by 2029. A DMP collects data about a publisher’s visitors, creates audiences, and then syncs them with a DSP, allowing advertisers to target their audiences across different websites. The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB).
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