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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? The DSP market exclusively was valued at $20.77

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029.

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