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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? billion by 2029.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029.

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The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. Big Six SVOD Services to Near One Billion Subscribers by 2029 Global SVOD subscriptions will grow by 321 million to reach 1.79

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