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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? The DSP market exclusively was valued at $20.77

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029. The Week for Publishers.

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