Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

JANUARY 5, 2024

In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.

Media 52

Media Cookies Entertainment Agency 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

AUGUST 19, 2022

Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5 billion seven-year deal to broadcast Big Ten college sports.

Media 52

Media Ad Tech Agency eCommerce 52