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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! There have been discussions for several years that Google would discontinue support for cookies. Build Your Profitable Ad Exchange Business With Us!

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5 billion seven-year deal to broadcast Big Ten college sports. Crimtan Appoints ANZ Sales Director Jeff Purser.

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