Ad Monsters

JANUARY 8, 2024

Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. cookies) to targeting and measurement, many will be deployed. The sector saw its reputation tarnished in 2023; what’s in store for 2024?

Cookies 105

Cookies Clickbait Ad Exchange Audience 105

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 107

Cookies Ad Server Ad Exchange Ad Inventory 107

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

First-Party Cookies 108

First-Party Cookies Cookies Impressions Ad Exchange 108

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser.

Cookies 52

Cookies Non-Profit Agency Media 52

Monetize More

NOVEMBER 29, 2022

Using RTB technology, an advertiser can display the most relevant ads to a highly targeted user base, based on real-time data. Master your ad inventory like the pros with PubGuru University! FOR A LIMITED TIME , get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for only $99!

Ad Exchange 52

Ad Exchange Impressions Demand Side Platform Ad Server 52

Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. During real-time bidding, the highest bidder wins the ad space The winning ad is served on the page.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! There have been discussions for several years that Google would discontinue support for cookies. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

Ad Exchange 46

Ad Exchange GDPR Banner Advertising 46

AdExchanger

JUNE 1, 2023

No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that The post Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Cookies 96

Cookies Advertising Ad Exchange Media 96

AdExchanger

JUNE 13, 2023

Signal, Please TV may not rely on third-party cookies, but that doesn’t mean the television industry isn’t feeling The post Signal Loss Muddies TV Measurement; Do Accountability Apps Violate Civil Rights? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. appeared first on AdExchanger.

Cookies 125

Cookies Ad Exchange Advertising 125

Ad Monsters

OCTOBER 1, 2022

And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. Augustine Fou says. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Martech Series

SEPTEMBER 12, 2022

Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies. Seeing how newer regulations/the downfall of cookies is set to change how publishers/advertisers will function: what do you feel publishers and advertisers need to keep in mind for a cookieless future?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Smart-Hub

OCTOBER 16, 2023

Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! By the way, explore the SmartHub`s overview of the rising role of AI in ad exchange and programmatic advertising. Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

JUNE 8, 2022

Index’s first acquisition marks a major play by the independent ad exchange, integrating Rivr’s ML capabilities at a time when the programmatic industry is looking to technology to plug the gap vacated by third-party cookies. Looking down the Rivr.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 91

Retargeting Cookies Impressions Audience 91

Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange. What Are Some Terms of The US Senate Digital Advertising Act ?

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. Third-party cookie depreciation.

Advertising 104

Advertising Marketing Ad Exchange Retail 104

VideoWeek

JANUARY 26, 2023

James Rosewell, Director, Movement for an Open Web “Whilst the DOJ’s action is highly commendable, there is a considerable risk that the remedy, namely a forced sale of Google’s dominant ad exchange, would not prevent Google from manipulating ad exchanges. Google may react with swifter changes to its cookie policy.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Basis

MARCH 3, 2023

Not only will 2023 see a new crop of state-level data privacy laws take hold (hello CPRA ), but a majority of advertisers are still highly dependent on third-party cookies. And with Google set to deprecate cookies in its Chrome browser next year, many advertisers are wondering how to forge ahead.

Advertising 80

Advertising Cookies Ad Exchange Communications 80

Paleo AdTech

DECEMBER 10, 2023

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? Dynamic creative optimization (DCO) is a process whereby advertisers show personalized ads to individual users based on information known about them. Once the DSPs have returned a bid response, the ad exchange picks the winning bidder (i.e.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Lemonads

SEPTEMBER 13, 2020

Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! An example of a demand-side platform would be Google Ads. Google Ad Manager Ad Exchange Ad exchange is right in between the advertiser and the publisher.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Here is the list of alternatives marketers are considering to choose in 2024. Redefining Remarketing!

Audience 52

Audience Cookies Ad Server Viewability 52

AdExchanger

AUGUST 7, 2022

Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. Sign up here.

Cookies 99

Cookies Advertising Ad Exchange 99

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 110

Cookies GDPR Mobile Ads Ad Tech 110

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. But having been unable to find a suitor, it’s now looking to sell individual titles.

Media 52

Media Agency Entertainment Cookies 52

Paleo AdTech

MARCH 8, 2022

In recent years, Index Exchange has been instrumental in championing header bidding and post-cookie standards such as UID2.0. “We started the company before the cookie was used in advertising, and we will [be in] a future with no cookie involved in our platform. . We [will] outlive the cookie.”

Media 52

Media Header Bidding Ad network Cookies 52

Basis

OCTOBER 27, 2023

Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store. For better or worse, it sure seems like those days are behind us for good.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Let’s talk!

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Ad Monsters

FEBRUARY 25, 2023

Therefore, media buyers buy traffic from the partners they pick, not the ones offered by the providers’ ad exchange. Both types of data are immune to the upcoming 3rd-party cookie phase-out and don’t require you any additional tools for their collection.

CPC 111

CPC Demand Side Platform CPM Media 111

Monetize More

NOVEMBER 15, 2022

Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The framework is free and you can scale easily without the need for cookie-synching.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. News Corp Bucks Trend with Growing Ad Revenues, read on VideoWeek. Ad of the Week. read on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52