Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

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YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage. Here is the list of alternatives marketers are considering to choose in 2024.

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Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Price Floor Optimization. Ready to setup your Dynamic Floors and scale your RPMs?

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

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Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. The app sends the request to the publisher’s network or ad exchange. The request contains specific information, such as the type of ad and the floor price. Native Ads. Start Monetizing.

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Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

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Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. In turn, advertisers bid on the inventory.

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

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Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. Learn More: An In-Depth Guide to Top 10 Ad Exchanges for Publishers How Does Open Bidding Work?

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Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

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Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

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VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding.

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AdvertiseMint

JANUARY 24, 2024

This means your ads get in front of people who are more likely to be interested, and it happens super fast. No more waiting around or guessing where to put your ads. Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop.

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Digiday

SEPTEMBER 26, 2022

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical).

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MobileAds

JANUARY 25, 2021

The need for your ad to work with mobile applications and support the MRAID in-app advertising standard or VAST & VPAID standards for video ads. Connected/certified in mobile ad networks and ad exchanges. How Ad Serving Works — Mobile vs. Web Environments. Tracking ads on mobile: Cookies not supported.

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth. More ad spend is flowing through the publishers’ marketplace as well.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. The platform offers a variety of ad formats as well.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. that acquired the ad exchange RightMedia.

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Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. Lack of Transparency.

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Automatad Inc.

MARCH 8, 2022

As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Publishers usually don’t make first-party data available in the bidstream because of privacy concerns and scalability issues, but this is changing as the deprecation of third-party cookies nears.

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SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. The ad space gets put up for auction. The ad gets shown to the customer.

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Monetize More

JUNE 13, 2022

This is the final toggle in the GPT settings box and allows you to change video tag, AdX/AdSense and size mapping settings, as well as some general options like centering ads, disabling cookies, collapsing empty slots, etc. While this may make reporting more difficult, it may make ad inventory management easier.

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). With Open Bidding, publishers can choose from multiple yield partners who bid for their inventory.

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MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Pros and Cons of Third Party Ad Tags.

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VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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