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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We Diversity in Ad Creative Dropped in 2022. The Week For Agencies. percent of the population.

Media 98
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64
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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. US Broadcasters Land $7.5

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