Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

DECEMBER 16, 2022

Helping our clients prepare for a cookie-free environment is our priority and the addition of Comscore’s Predictive Audiences enhances the range of cookie-free solutions we offer, allowing our clients to improve targeting and generate better results,” added Stefan Sommer, SVP global sales & partnerships at Adform.

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. This takes total funding to around $232 million according to Crunchbase. US Broadcasters Land $7.5

Media 52

Media Ad Tech Agency eCommerce 52