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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52
Advertising Ad Exchange ROI Machine Learning 52
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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

Demand Side Platform 99
Demand Side Platform Ad Exchange Ad Inventory Impressions 99
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