Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Audience and awareness. Audience and awareness. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. Sponsorship. Influence.

Marketing 108

Marketing MarTech Audience Advertising 108

Martech

MARCH 17, 2022

This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

MarTech 119

MarTech Audience Marketing Advertising 119

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. In the U.S.,

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on. million viewers.

Geo targeting 99

Geo targeting Demand Side Platform Ad Tech Audience 99

MNTN

JUNE 27, 2022

billion by the year 2026. billion by the end of 2026. The viewership of this channel is also expected to climb, surpassing linear audiences by 2025 with 235.5 It looks like we will see the fall of linear TV within our lifetimes. A new report from eMarketer reveals that while US linear TV ad spending will grow by 4.1%

Viewability 52

Viewability Audience Advertising Media 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

VideoWeek

MAY 11, 2023

Looking further ahead, ITV says it’s on track for total digital revenues (which includes subscription revenues and digital partnership revenues, alongside digital ad revenues) to reach £750 million by 2026. This would be substantial growth; total digital revenues hit £411 million last year. billion last year, £1.93

Entertainment 59

Entertainment Advertising Audience Media 59

MNTN

NOVEMBER 20, 2022

Now throw in precision audience targeting and accurate campaign measurement, which traditional TV advertising lacks, and you can see why advertisers are set to spend over $26 billion on CTV in 2023. And while the journeys of <spoilers redacted> came to an end, television’s ability to captivate audiences lives on.

CPA 98

CPA Audience Media Advertising 98

VideoWeek

OCTOBER 18, 2023

According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising. Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers.

Viewability 122

Viewability Advertising Impressions Media 122

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Ad Monsters

MARCH 30, 2023

Instead, we’re talking about how to broaden that concept to engage audiences on publishers across the open internet,” explained Brackmann. They tend to have exclusive inventory that’s on-site inventory and exclusive audiences,” he said. Even in-store experiences are beginning to be powered and influenced by commerce media.

Media 96

Media Retail Audience Advertising 96

TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

Ad Server 68

Ad Server Ad Inventory Ad Tech Audience 68

Media Math

AUGUST 18, 2022

billion by 2026. The YouGov study found that long-term retention of audio advertisements is 36-39% stronger when compared to video ads and revealed that 61% of people listen to music on their mobile phones whilst playing mobile games, meaning that audio advertising is a great way to tap into an audience that is already listening to audio.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MNTN

DECEMBER 18, 2023

This will bring the channel that much closer to passing linear and generating more than half of all TV revenue — a turnover that GroupM expects will occur as early as 2026. Nailing your audience targeting is essential to weathering whatever comes of the ad inventory shake-up. globally this year, reaching $29.2

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

Basis

AUGUST 31, 2022

By 2026, the rates for those rights will have nearly doubled what they were just 11 years earlier. Reaching Loyal Audiences When and Where They’re Watching. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. The clear reason for this shift?

Advertising 70

Advertising Audience eCommerce Marketing 70

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Your audience has already made the shift to CTV, and now it’s up to you to meet them there. million users—over 69% of the US population—by 2026 if these trends hold true.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

AUGUST 3, 2022

CTV ad spend will more than double from this year through 2026, and will equate to more than half of linear TV’s ad spend by the end of the period. The current state of the economy is magnifying this issue—with nowhere to hide.

ROI 98

ROI Audience Advertising Marketing 98

Martech Series

DECEMBER 12, 2022

The challenge is discovering which influencers represent the audiences you most want to connect with. Influencer marketing campaigns enable marketers to do just that, giving brands the opportunity to immediately connect with their audience by delivering relatable content from a trusted source,” said Emplifi Chief Strategy Officer, Kyle Wong.

MarTech 68

MarTech Audience Impressions Marketing 68

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 95

Retail Media ROI Impressions 95

Digiday

JANUARY 10, 2023

“Yes, more brands are leveraging CTV because they can reach the right audience and take a more consumer-centric approach,” Bianca Reed, vp of account management global tracking for Material+, a marketing services company, said in an emailed statement to Digiday. By 2026, U.S. each year since 2017, according to eMarketer.

Display Advertising 63

Display Advertising Audience Media Impressions 63

Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Digiday

MARCH 27, 2023

Podcast advertising is maturing, both in terms of measurement capabilities and audience sizes — and more later stage brands are taking notice. billion by 2026, according to Insider Intelligence. They include better measurement tools, increased listeners and more shows (thus more genres and audiences) to pick from.

Advertising 63

Advertising Audience Conversion ROI 63

MNTN

FEBRUARY 26, 2024

In fact, by 2026, it’s estimated that over 80 million U.S. With that said, if you are targeting the right audiences, they’ll probably sit through your ad, and if it happens to be funny or visually engaging, they’ll likely remember it, too. By 2025, roughly 118 million U.S. households will have cut the cord. Almost All U.S.

Advertising 52

Advertising Audience Marketing 52

MNTN

FEBRUARY 26, 2024

In fact, by 2026, it’s estimated that over 80 million U.S. With that said, if you are targeting the right audiences, they’ll probably sit through your ad, and if it happens to be funny or visually engaging, they’ll likely remember it, too. By 2025, roughly 118 million U.S. households will have cut the cord. Almost All U.S.

Advertising 52

Advertising Audience Marketing 52

Ad Monsters

MARCH 13, 2023

Are there best practices for utilizing different types of digital ads based on company size, intended audience, etc.? It comes down to if you can harness the power of your first party audience as a publisher to use that to drive better outcomes. They’re also using their audience data to enable non-O&O (owned and operated) media.

Media 52

Media Retail Non-Profit Audience 52

MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Digital Turbine

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. The gaming audience is young, with almost 75% of 18-25 year olds playing video games on some platform. The difference, however, is in how people are advertising.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

DECEMBER 16, 2022

alone by 2026. One of the most recent enhancements is the power of machine learning through expanded bidding strategies, audience-based targeting, and responsive search ad formats. You may be thinking to yourself, “Audience-based targeting and machine learning must be similar to programmatic display.”

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

MNTN

NOVEMBER 11, 2022

Research conducted by Insider Intelligence and eMarketer estimates CTV ad spend will reach $43B by 2026. Connected TV (CTV) has staked a claim as a prominent channel in advertisers’ media mix. That’s a 299% increase from 2020. It’s interesting to note where the money is coming from.

CPA 98

CPA Social Advertising Media Advertising 98

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. will own one by 2026. Performance CTV gives marketers the ability to deliver messaging to targeted TV audiences and measure lower-funnel metrics—attributing the results of their campaigns—such as: Form fills/downloads. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

FEBRUARY 1, 2023

It’s a channel that extends beyond traditional radio, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven ad tech tools to connect with audiences in the moments they’re listening. Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year?

Advertising 71

Advertising Ad Tech Media Audience 71

Basis

OCTOBER 25, 2023

Digital Advertising Opportunities on Live Sports Broadcasts Reaching Loyal Audiences When and Where They’re Watching Surveys show that 7 out of 10 US adults are sports fans. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. billion by 2027.

Advertising 80

Advertising Audience Marketing 80

Basis

FEBRUARY 24, 2023

At the same time, the company is leaning more heavily into AI through features like Advantage+, which allows advertisers to reach and convert audiences with less setup time and better efficiency. While increasingly popular in China and among younger audiences, the tactic didn’t seem to catch on with the masses in 2022.

Media 74

Media Entertainment Advertising Audience 74

Banner Flow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Audience targeting . Social media advertising can be more agile and targeted to the audience. Audience targeting. What will our so cial media advertising vs traditional advertising guide cover?

Advertising 52

Advertising Media ROI Brand Awareness 52