Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.
Automatad Inc.
FEBRUARY 9, 2023
This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. billion dollars by 2026. For the U.S.
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Brid.tv
SEPTEMBER 12, 2022
For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. How Does CTV Advertising Work?
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.
VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.
SODP
MAY 30, 2023
trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. trillion in 2023.
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.
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