Adweek

NOVEMBER 15, 2022

We're still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world's game into American. Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. As the event's "first-ever.

Marketing 254

Marketing 254

Adweek

MAY 16, 2023

When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first. As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

Retail 194

Retail Media Marketing 194

Adweek

NOVEMBER 8, 2022

According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans.

Retail 211

Retail Media Marketing eCommerce 211

More About Advertising

MARCH 1, 2024

a volley of complaints to the ASA, Nationwide and agency New Commercial Arts is doubling down on its promise to keep branches open (until 2026) while other banks are closing them. Undeterred by. A case in point is Windsor where HSBC and Barclays have recently closed branches, leaving Nationwide as the only one still standing.

Agency 59

Agency Advertising Media 59

Digital Turbine

JULY 25, 2022

Consumer Spend on Apps Will Hit $233 Billion in 2026. In Sensor Tower’s latest market forecast , they predicted that global spending in-app will reach over $230 billion by 2026. With their analysis, Sensor Tower indicates that this spending jump will represent a 12% compound annual growth rate (CAGR) each year from 2021 to 2026.

Advertising 98

Advertising Marketing 98

AdPushup

DECEMBER 11, 2022

Programmatic advertising is forecast to be worth 725 billion US dollars by 2026, up from 418 billion in 2021, according to the [.]. Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to prevent it.

Advertising 98

Advertising 98

Digiday

NOVEMBER 6, 2023

Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content. However, a 2022 Bango survey of 2,500 U.S.

Education 71

Education Entertainment Media Marketing 71

Digital Turbine

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% annual growth, while Apple’s App Store will approach 38 billion with about 3% annual growth which leads to an overall mobile app download that is expected to surpass 180 billion by 2026. billion by 2026.

Impressions 52

Impressions Marketing 52

MNTN

DECEMBER 9, 2022

of all Americans by 2026. According to eMarketer , more than half of all US internet users (50.7%) will be watching AVOD content via AVOD services by 2023—rising to 55.8% And when it comes to the entire US population, of which 41.8%

Video Ads 98

Video Ads Conversion Advertising Agency 98

Ad Colony

JUNE 22, 2022

According to Mobile Market 2022-2026 Forecast Report , Google Play will contribute 143 billion downloads with 5.2% annual growth, while Apple’s App Store will approach 38 billion with about 3% annual growth which leads to an overall mobile app download that is expected to surpass 180 billion by 2026. billion by 2026.

Impressions 52

Impressions Marketing 52

VideoWeek

MARCH 14, 2024

RTL’s previous headline targets for streaming were to reach 10 million paying subscribers and €1 billion in streaming revenues in 2026, while also aiming for profitability by this point. Streaming revenue will have to nearly triple over the next three years in order to reach €750 million in 2026.

Impressions 52

Impressions Media Marketing 52

Smarty Ads

JUNE 29, 2023

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

Advertising 52

Advertising Marketing Agency 52

Basis

FEBRUARY 20, 2023

Future growth is projected to be slow, rising a shade over 1% every year through 2026. By 2026, an estimated 193.3 And experts believe that by 2026, that number could surpass $24 billion. That’s about seven million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2026.

Advertising 67

Advertising Pop-Up Entertainment Media 67

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 144

Marketing Cookies MarTech Audience 144

MNTN

DECEMBER 14, 2023

In fact, Connected TV revenue may just surpass linear by 2026, making up more than half of total TV revenue — a feat in part thanks to more streaming platforms jumping on the ad-supported bandwagon this year. And that growth is forecasted to continue, with an expected 9.5% Compound Annual Growth Rate (CAGR) for CTV through 2028.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

VideoWeek

JANUARY 18, 2023

That recovery is projected to continue through 2025 and 2026, reaching 2.0 percent growth in 2026. GDP is forecast to grow 0.6 percent in 2024, causing ad spend to recover to 1.2 percent annual growth.

Media 111

Media Marketing Advertising Ad Tech 111

Digiday

FEBRUARY 8, 2024

Cifras que se convierten en una antesala para coberturas deportivas de gran alcance como la Copa América por Univision, o el propio Mundial de Fútbol 2026 por Telemundo con sedes en varias ciudades con alta densidad poblacional latina como Miami y Los Ángeles. millones de espectadores.

Marketing 82

Marketing Media 82

Exchange Wire

FEBRUARY 8, 2023

The metaverse market is expected to grow in excess of USD$60bn (~£48.3bn) by 2026 and big name brands have already made ventured into [.] While discussions of the metaverse often centre around future-gazing, virtual reality is already making waves in e-commerce. The post What Web3 means for e-commerce appeared first on ExchangeWire.com.

Marketing 59

Marketing 59

Martech Series

AUGUST 4, 2022

yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Ad spending on audio/video streaming services to see strong gains. media representatives.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

VideoWeek

MARCH 7, 2024

Catching up The broadcaster emphasised its plan to become a “leader in UK advertiser-funded streaming”, aiming to deliver at least £750 million in digital revenues by 2026. EBITDA also dropped 32 percent to hit £489 million, with a £464 million investment in ITVX putting a sizeable dent in the broadcaster’s profit margin.

Advertising 59

Advertising Marketing 59

Digiday

OCTOBER 18, 2023

Betches will remain a standalone business, but will work with LBG’s existing U.S. team to develop direct partnerships across both companies’ brands and audiences.

Audience 75

Audience Advertising Marketing Media 75

Digiday

JANUARY 10, 2024

Otro componente en este cocktail de oportunidades de marketing lo representa el promisorio Mundial de Fútbol de la FIFA en 2026, que desde ya despierta el interés de las grandes marcas. Los demócratas lanzaron esta semana la campaña P.O.W.E.R,

Marketing 74

Marketing Media 74

Smarty Ads

FEBRUARY 6, 2023

Today, according to IAB research, 92% of European advertisers are already cooperating with retailers, and by 2026. They are New Publishers of the post-cookie world, offering advertisers and brands their inventory and expanding their boundaries through programmatic advertising.

Retail 52

Retail Advertising Cookies Media 52

Digiday

OCTOBER 19, 2023

Betches seguirá siendo un negocio independiente, pero trabajará con el equipo estadounidense actual de LBG para desarrollar asociaciones directas entre las marcas y audiencias de ambas empresas.

Marketing 77

Marketing Media 77

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Marketing 110

Marketing MarTech Audience Advertising 110

AdPushup

JULY 1, 2022

dollars by 2026. Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars in 2021? On the global level, the expenditure is set to reach 418 billion U.S. In the United States, publishers and marketers ramp up [.].

Marketing 52

Marketing Ad Ops Ad Tech Advertising 52

Martech Series

AUGUST 26, 2022

AvePoint commits to hiring over 500 local professionals by 2026. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

MarTech 121

MarTech Audience Marketing Advertising 121

VideoWeek

JULY 27, 2023

ITV Studios is expected to deliver five percent average organic revenue growth per year to 2026, while ITV says total annual digital revenues will reach at least £750 million in this same window. Total digital ad revenues specifically were also up 24 percent, to £179 million. And ITV expects this growth to continue.

Entertainment 52

Entertainment Advertising Media Marketing 52

VideoWeek

OCTOBER 19, 2023

percent in 2025, and further improvement in 2026, when economic growth reaches 1.4 For 2026 and beyond, annual ad spend growth is expected to accelerate to 2.0 The forecast suggests ad spend will only start to grow in real terms in 2025, projecting a modest recovery of 1.3 percent annual growth as the UK economy begins to pick up.

Media 59

Media Marketing Advertising Agency 59

More About Advertising

APRIL 13, 2023

The ban comes into effect in the 2026/27. The pre-emptive move is an attempt to head off a total ban: for now, gambling companies can still appear on sleeves, and in-stadium advertising is unaffected. The post Gambling sponsors banned from Premier League shirt fronts first appeared on More About Advertising.

Advertising 40

Advertising 40

Exchange Wire

OCTOBER 6, 2022

bn (£291.5bn) market by 2026 and is a [.]. GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1

Advertising 59

Advertising Marketing 59

VideoWeek

MAY 11, 2023

Looking further ahead, ITV says it’s on track for total digital revenues (which includes subscription revenues and digital partnership revenues, alongside digital ad revenues) to reach £750 million by 2026. This would be substantial growth; total digital revenues hit £411 million last year. billion last year, £1.93

Entertainment 59

Entertainment Advertising Audience Media 59

Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Which will further restrict data from moving across domains, essentially preventing cross-site tracking. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 113

Fill rate Video Ads Ad Server Audience 113

Smarty Ads

OCTOBER 13, 2022

By 2026, the online advertising industry is expected to reach an all-time high of $786.2 billion, whereas the AdTech industry is estimated to reach a peak of $29.85 Plenty of tech-savvy individuals are seizing up these exciting revenue opportunities as more and more publishers and.

Advertising 40

Advertising Ad Tech 40

Martech Series

NOVEMBER 14, 2022

By 2026, it’s estimated this figure will nearly double to $160 billion, highlighting its huge benefits for both the buy and sell sides. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8% in 2023, rising from over $88 billion this year to over $107 billion next year.

Rich Media 86

Rich Media Media Advertising Viewability 86

Basis

AUGUST 26, 2022

respectively in 2026. billion by 2026. by 2026, with tablet commerce shrinking in absolute dollars each year until 2026. CTV devices including Roku, Apple TV, Google Chromecast, Amazon Fire TV, and Smart TVs are all projected to gain new users every year from now through 2026. billion, accounting for 67.9%

Advertising 78

Advertising Mobile Ads Retail Entertainment 78