Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
TechCrunch Ads
JULY 12, 2022
The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. Disney has previously said it wants to automate 50% of its business by 2026. For instance, advertisers that want to target moms can do so with Disney’s family segments.
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MNTN
DECEMBER 18, 2023
Will this Mean More or Less Ad Inventory? A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% A recent report from GroupM has revealed that CTV ad revenue will grow by 13.2% But we still have yet to hear whether all of the bundles will feature ad-supported tiers. (We
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.
SODP
MAY 30, 2023
trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape.
MNTN
DECEMBER 9, 2022
Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. short-term ad buying.” Part of that dip has been due to a weak scatter market—i.e. However, it’s not all doom and gloom.
Smart-Hub
JANUARY 16, 2024
This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. But what exactly makes programmatic so efficient?
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