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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. What Is CTV Advertising?

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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion by 2026 from $6.5

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

hide ] What Is Programmatic Video Advertising How Programmatic Advertising Works Most Common Types of Video Ads Used in Programmatic Advertising Instream Video Ads Outstream Video Ads In-Banner Video Ads Why Are Publishers Turning to Programmatic Video Advertising? Instream Video Ads. In-Banner Video Ads.

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The Role of Targeted Advertising Algorithms in Programmatic Media Buying

Smart-Hub

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. But what exactly makes programmatic so efficient?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.