Adweek

DECEMBER 12, 2024

ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros.

Ad Inventory 312

Ad Inventory Video Ads 312

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Mobile Ads 120

Mobile Ads Video Ads Advertising Media 120

Adweek

JUNE 11, 2025

In 2023, it debuted display ads within its mobile app, then tacked on video ads the following year. As the brand has scaled its ad business, it’s enlisted more partners for help, like LiveRamp for targeting and firms like Foursquare and Kochava for measuring metrics like brick-and-mortar visits and app downloads, respectively.

Viewability 231

Viewability Ad Tech Conversion Media 231

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

Video Ads 120

Video Ads Retail MarTech Marketing 120

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Marketing 99

Marketing Pharmaceuticals Retail Video Ads 99

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech

JUNE 5, 2024

The first initiative is the addition of in-stream video ads alongside publisher content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post LinkedIn expands video ads, AI tools for B2B marketers appeared first on MarTech.

Video Ads 117

Video Ads Marketing Finance MarTech 117

Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.]

Video Ads 110

Video Ads Advertising 110

MNTN

DECEMBER 3, 2024

Streaming Viewership Broke Records in May 2024 In May 2024, streaming services accounted for 38.8% According to a 2024 survey, 40% of video marketers have already reallocated their budgets away from traditional television to increase their CTV spending. of total TV usage in the United States.

Audience 52

Audience Entertainment Advertising Marketing 52

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. households.

Retail 133

Retail Entertainment Video Ads Marketing 133

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Tools like illumin are already helping brands integrate ads across multiple channels, but the real challenge will be measuring and optimizing these campaigns as consumers move across devices.

Advertising 101

Advertising Marketing Retail Agency 101

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern.

Advertising 105

Advertising Retail Cookies Video Ads 105

Exchange Wire

JANUARY 12, 2024

The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. The post Predictions 2024: Audio appeared first on ExchangeWire.com.

Video Ads 94

Video Ads 94

Exchange Wire

APRIL 29, 2024

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny Total digital video ad spend is expected to grow 16% this year, according to IAB’s [.]

Video Ads 75

Video Ads 75

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Digiday

SEPTEMBER 9, 2024

This year marked the first RDC since Roblox rolled out both e-commerce and video ads last year, both incremental steps on the way to the company’s ultimate goal of becoming a platform for all elements of virtual life. RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox.

Marketing 96

Marketing Video Ads Media Advertising 96

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? If digital ad spend had a personal anthem, it would be “ Where You Lead ”—and it would be sung directly to consumers. Wrapping Up: Why Embrace Digital Audio In 2024?

Advertising 105

Advertising Cookies Audience Banner 105

Martech

JULY 25, 2024

Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Are you getting the most from your stack?

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

PubMatic

SEPTEMBER 23, 2024

Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue. Use of advanced AI to categorize and analyse video ads, better quality checks. The post A Decade of Innovation: <br>The 2024 PubMatic Hackathon appeared first on PubMatic.

Machine Learning 103

Machine Learning A/B Testing Impressions Video Ads 103

Ad Beat

NOVEMBER 25, 2024

2024: With Amex Platinum. This simple ad campaign uses various scenarios to capture the benefits of having an AmEx Platinum Card. Where does AmEx spend its display ad budget? Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M 2017: “Realize the potential.” Exclusive rewards?

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.

Video Ads 59

Video Ads Media Audience Advertising 59

AdExchanger

APRIL 25, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Video Ads 118

Video Ads Media Advertising 118

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Food 87

Food Cookies Pop-Up ROI 87

Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Privacy Sandbox: Whats Wrong With Video?

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Marketing Dive

JUNE 12, 2025

10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment 101

Entertainment ROI Agency Retail 101

PubMatic

MAY 14, 2025

One year on from our inaugural Mobile Leaders’ Summit in Hanoi, we set the stage in Hong Kong by looking back at what we had predicted for 2024, and we were pleased to see that we got most of it right. Ad quality is also a key part of the user experience. Consumer spend on apps is still increasing.

Education 98

Education Demand Side Platform A/B Testing CPM 98

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

Digiday

JUNE 10, 2025

The digital video advertising market surpassed $191 billion in 2024 , yet brands face an increasingly difficult challenge: capturing and maintaining audience attention in an oversaturated media landscape.

ROI 45

ROI Video Ads Audience Agency 45

Basis

FEBRUARY 28, 2024

. — Robert Kurtz | Group VP, Search Media Solutions ICYMI: The power of TikTok pulse: How content adjacency drives impact [:05] THE NEWS: TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to conduct a study of digital video through the lens of TikTok’s impact on its advertisers. Sign up for the Basis Scout newsletter.

Machine Learning 105

Machine Learning Cookies Conversion Media 105

Ad Tech Daily

NOVEMBER 1, 2024

Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won (..)

Advertising 96

Advertising Ad Tech Video Ads Media 96

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

Real Estate 97

Real Estate Retail Audience Conversion 97

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

illumin

JUNE 12, 2025

billion in 2024 and surpasses the previous record of $22.9 in spending, up $27 from 2024. Consider making video ads that show a little bit of more humor and authentici storytelling in the content. This marks a jump from $22.4 billion set in 2023. Shoppers expect to spend an average of $199.38

Advertising 76

Advertising Shipping Retail Conversion Rate 76