Martech

NOVEMBER 6, 2024

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. billion in revenue in 2023 — a 67% increase from 2022. This is significant, considering 57% of TikTok users tap the app’s search functionality and 23% search for something within 30 seconds of opening the app.

Advertising 126

Advertising ROI CPA Conversion 126

Single Grain

MAY 11, 2023

What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? If you suspect this is the problem, you may need to conduct an e-commerce SEO audit. Work With Us Why Is an E-commerce Site SEO Audit Important? Dive Deeper: What Is the Difference Between SEM and SEO?

SEO 107

SEO Conversion Rate Conversion Click Through Rate 107

Single Grain

MAY 8, 2023

In this post, we’ll show you key SEO for higher education strategies and additional tips to reach the number one result in the SERPs. But SEO for higher education is different than for other businesses. Even teachers who host small online courses should approach SEO differently than other industries.

Education 111

Education SEO CPC Conversion 111

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. They put pressure on buyers to act.

Non-Profit 126

Non-Profit Click Through Rate Impressions Conversion Rate 126

Single Grain

APRIL 28, 2023

To truly reap the benefits of video marketing, you need to implement effective video SEO. Optimizing videos for SEO is a great way to boost your video traffic, create a community and help people find your website. You’d be surprised at how few businesses implement SEO for their video content.

SEO 98

SEO Audience Entertainment Marketing 98

Smart Insights

FEBRUARY 16, 2023

2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your digital marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and … The post Search engine marketing statistics 2023 appeared first on Smart (..)

Marketing 101

Marketing SEO 101

Martech Series

JANUARY 25, 2023

AccessibilityChecker.org , a leading web accessibility knowledge center, has published the results of a study that explores the relationship between web accessibility and search engine optimization (SEO). The study, titled “Does Web Accessibility Have a Positive Impact on SEO? This is a win-win for both business owners and users.”

SEO 98

SEO MarTech Marketing 98

Martech

OCTOBER 16, 2024

Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

MarTech 131

MarTech Media Education SEO 131

Digiday

APRIL 6, 2023

But not all publishers are ready to let go of SEO-driven content, though their strategies to address this vary. As SEO-driven pieces — or article pages published to answer specific search queries like, “Who won the 2023 women’s NCAA basketball championship?”

SEO 97

SEO Media 97

Martech Series

DECEMBER 16, 2022

Study of Over 8,000 Marketers Reveal 2023 Spending. NP Digital , a leader in performance marketing, has released its 2023 Marketing Spend Report. Highlights of the 2023 Marketing Spend Report include: 83% of companies are increasing their content production budget. 68% of companies are increasing their SEO budget.

Marketing 98

Marketing SEO MarTech Media 98

Single Grain

APRIL 18, 2023

It’s not easy balancing SEO and CRO services for your brand. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.

SEO 98

SEO Conversion Rate A/B Testing Conversion 98

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Integrating bottom-of-the-funnel SEO into the overall marketing strategy BOFU SEO isn’t an isolated standalone tactic.

SEO 122

SEO Conversion Conversion Rate Brand Awareness 122

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Marketing 129

Marketing Machine Learning Conversion SEO 129

Single Grain

FEBRUARY 13, 2024

This method of SEO enables you to generate thousands of top-quality web pages quickly, efficiently and cost-effectively, far surpassing traditional manual efforts. ☝️ What Is Programmatic SEO (pSEO)? Yes, programmatic SEO works for exponentially scaling your traffic and conversions using AI, but there are drawbacks.

SEO 84

SEO Food Conversion Conversion Rate 84

Ad Rants

JUNE 28, 2023

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech Series

NOVEMBER 15, 2022

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits.

Media 111

Media Marketing SEO ROI 111

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

MAY 12, 2025

With explosive growth in search visibility, Reddit is now an essential platform for digital marketers looking to expand their SEO strategy and boost visibility. But what is Reddit SEO, and how can you leverage it effectively? What Is Reddit SEO? Users trust the information they read on Reddit because users are very authentic.

SEO 52

SEO Marketing Brand Awareness Impressions 52

Martech

MAY 20, 2025

Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. The 60% total is an 18-point increase from 2023, when just 42% said the same. For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. The full report can be found here.

Marketing 85

Marketing SEO Education MarTech 85

Single Grain

NOVEMBER 22, 2023

Updated November 2023. When strategically formed, these connections contribute significantly to a site’s SEO performance. The Role of Links in SEO and How They Affect Rankings Links play a pivotal role in the world of SEO, and recent updates from Google reinforce their significance.

SEO 98

SEO Audience Media Marketing 98

Martech

OCTOBER 19, 2023

Banish writer’s block, improve SEO and save time using HubSpot’s AI-powered blog post generator , which uses a combination of ChatGPT and Semrush data to create blog post topics, meta descriptions, suggested titles, outlines and more. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech.

SEO 122

SEO Conversion MarTech Communications 122

Martech

FEBRUARY 24, 2025

On the third-party side, old standout Semrush is our tool for both PPC and SEO campaigns. Googles Ad Transparency Center : Launched in spring 2023, it provides extensive information on competitors ads on Search, YouTube, and Display, breaking things down by geo, format, and timing for the ads run.

Cookies 103

Cookies SEO MarTech Marketing 103

Martech

JULY 25, 2024

In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. In content and SEO Develop content for all your buyers, including Answer Box-oriented content that could be based on questions they may be asking in the research phase.

SEO 132

SEO Conversion MarTech Marketing 132

Martech Series

JANUARY 29, 2023

Affinitiv , the leading provider of data-driven marketing and software solutions to the automotive market, announces Tech Video as the winner of the 2023 AWA Award in the Rising Star category. Tech Video is the newest addition to the Affinitiv suite of Service Experience solutions.

SEO 98

SEO Retail Communications MarTech 98

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. The post HubSpot’s February 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

SEO 109

SEO A/B Testing MarTech Marketing 109

Single Grain

JUNE 21, 2023

In this post, we’ll explore effective methods to learn digital marketing in 2023 and provide practical tips from industry experts. Here are a few popular ones: Google Digital Garage (and Skillshop ) provides free online courses on various digital marketing topics, including SEO, content marketing, social media, and analytics.

Marketing 98

Marketing Conversion Rate SEO Education 98

Aronson Ads

AUGUST 17, 2023

Your content needs to be high quality, meaning it is original, helpful to others, and clearly shows the parts of E-E-A-T When writing content, it is best to follow Google Search Central’s Search Engine Optimization (SEO) Starter Guide. Created Content Much of the content available now has been written using artificial intelligence (A.I.)

SEO 98

SEO Audience Finance Conversion 98

Martech

NOVEMBER 27, 2023

Generate new blog post ideas, choose the ideas likely to perform well for SEO and get started with a first draft using the AI assistant to generate blog post content. The post HubSpot’s October 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Conversion 108

Conversion Banner SEO MarTech 108

Single Grain

FEBRUARY 10, 2023

In this Semrush review, I’ll be taking an in-depth look at the platform to assess whether it may be the answer to all your SEO needs. The problem lies in the fact that keeping on top of all that can often be time-consuming, complicated and expensive, especially if you’re using a separate tool for each of your SEO tasks.

SEO 52

SEO CPC Pop-Up Marketing 52

Aronson Ads

OCTOBER 5, 2022

With 2023 around the corner — and a shift in the automotive industry making electric vehicles (EVs) increasingly popular — new models are making their way onto the market and into dealership showrooms. Each year brings exciting new models and redesigns from various automotive manufacturers, but there’s something different about 2023.

Manufacturing 96

Manufacturing Electronics SEO Impressions 96

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

CPA 98

CPA Viewability Conversion Banner 98

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Single Grain

MARCH 31, 2023

This is where conducting regular enterprise SEO audits proves invaluable for your SEO strategy. An audit will make sure that every single page on your enterprise site has all the essential SEO elements to ensure maximum success. In this guide, we will walk you through how to do an enterprise SEO audit.

SEO 59

SEO Click Through Rate Audience Marketing 59

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Email verification and mobile optimization.

MarTech 98

MarTech Retail SEO Marketing 98

Single Grain

DECEMBER 1, 2023

Google finished rolling out the November 2023 Core Update, which is a significant milestone in their algorithm journey. By understanding the intricacies of these updates and implementing effective SEO strategies, you can maintain and improve your website’s search rankings.

SEO 59

SEO Audience 59

Single Grain

OCTOBER 9, 2023

SEO is the digital heartbeat of businesses online. But when it comes to SEO growth, what do we even mean by “healthy rates”? In this post, we’ll dive into these questions and explore the different facets of SEO growth rates. Each one relies on SEO for at least 50% of their business. ” Go big or go home.

SEO 52

SEO Impressions Marketing 52

Playwire

OCTOBER 23, 2023

Key Points Rapid Updates: Google's recent fast-paced updates, including the October 2023 Core, are keeping SEO pros on their toes. Survival Guide: For short-term wins, focus on content and meta updates; for long-term success, focus on building a flexible SEO strategy. Damage Control: Were you hit by the Spam Update?

SEO 98

SEO 98