Martech

AUGUST 2, 2022

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. We used to publish this quarterly and our newest MarTech Innovation Report just came out. In the U.S.,

MarTech 128

MarTech Conversion Marketing Audience 128

Martech

JUNE 22, 2022

In 2020, Real Story Group managing director and analyst Jarrod Gingras wrote about martech vendor bullying. During my three decades of working in martech I have seen quite a bit of these. Avoid martech buying potholes. It’s a must-read for anyone adding new tools or trying to optimize a martech stack.

MarTech 132

MarTech ROI Marketing 132

Martech

DECEMBER 2, 2024

The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech.

SEO 140

SEO Marketing ROI MarTech 140

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Marketing 142

Marketing Ad Ops Education MarTech 142

Martech

JUNE 17, 2022

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

MarTech 134

MarTech Conversion Rate Display Advertising SEO 134

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

Retail 139

Retail eCommerce Machine Learning ROI 139

Martech

JULY 30, 2024

Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! appeared first on MarTech. Leonardo.AI. allows users to create professional-grade visual assets in seconds. Canva’s acquisition journey.

eCommerce 120

eCommerce MarTech Marketing Advertising 120

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

Marketing 137

Marketing eCommerce MarTech Education 137

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Investment in martech companies was spread across 36 categories and increased from $3 billion in Q4 2022 to $13.2 Get MarTech! Key findings. billion in Q1 2023. Why we care.

MarTech 113

MarTech Marketing 113

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 125

MarTech Marketing Communications Media 125

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. over the coming years. B2C budgets.

MarTech 122

MarTech Marketing 122

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. That’s a huge increase from 2022 when only 10% of companies said this. That’s a huge increase from 2022 when only 10% of companies said this. Get MarTech!

MarTech 115

MarTech Marketing 115

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. Martech investment across 19 categories, which stood at $13.2 Get MarTech! appeared first on MarTech. Investment shifts.

MarTech 123

MarTech Marketing 123

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 127

MarTech Marketing Conversion Audience 127

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code This sets the stage for a takeover in 2022, as digital non-native consumers have transformed their habits to digital and mobile-first. Changing of the guard.

ROI 144

ROI Retail Marketing Cookies 144

Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. But martech moves fast. What is the metaverse?

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2023.

MarTech 104

MarTech Marketing 104

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. Overall, great to see martech pros are feeling good about their jobs.” Churn accelerated in 2022. Get MarTech! Increased salaries. The survey. In your inbox.

MarTech 112

MarTech Marketing 112

Martech

OCTOBER 26, 2023

However, what truly caught my attention was the statement that “projections signal shift in martech plans, as leaders report utilizing only one-third of current capabilities.” This doesn’t negate the usefulness of automation, just that marketers have a penchant for the shiny new toy in the martech toy closet.

MarTech 131

MarTech ROI Marketing 131

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

Marketing 141

Marketing Agency Impressions MarTech 141

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 126

MarTech Marketing Impressions Audience 126

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% Get MarTech! The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech. Consumers spent $211.7 growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Processing.

eCommerce 117

eCommerce Electronics Food Retail 117

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

MarTech 123

MarTech Pop-Up ROI Marketing 123

Martech

OCTOBER 10, 2022

More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad. Get MarTech! More than 90% of U.K. In the U.S.

MarTech 122

MarTech Marketing 122

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

MarTech 134

MarTech Pop-Up Marketing Impressions 134

Martech Series

DECEMBER 29, 2022

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Samsung opened its first store in the metaverse in Decentraland in January 2022. Additionally, Burberry was also one of the brands that was present at the Metaverse Fashion Week in March 2022. Dolce & Gabbana.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

MARCH 29, 2023

They’re a part of marketing — martech is marketing — but with their own identity and specialization.” This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. Get MarTech! In your inbox.

MarTech 117

MarTech Marketing 117

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. The post How TikTok is transforming brand advertising appeared first on MarTech. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimize wasted spending and drive higher engagement at lower costs. Processing.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

SEPTEMBER 10, 2024

Google’s lead attorney, Karen Dunn, said the company has improved the sector with its investments in research and development, pointing out that the market for online ad sales has increased from $8 billion in 2008 to $140 billion in 2022. billion fine in antitrust case appeared first on MarTech. Processing.

Ad Tech 120

Ad Tech MarTech Marketing Advertising 120

Martech

DECEMBER 30, 2022

4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. We’ve seen significant investment in email by our clients in 2022.

Marketing 25

Marketing Communications MarTech Retail 25

Martech

JULY 16, 2024

million in 2022. The post Digital video ad spend sees 16% increase this year appeared first on MarTech. This is a reflection of viewers’ shift toward digital. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 The full report can be downloaded here.

Video Ads 120

Video Ads Viewability Audience Advertising 120

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Here are this week’s new AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 117

MarTech Fill rate Ad Inventory Impressions 117

Martech

AUGUST 6, 2024

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. The post Why Google lost: The DoJ’s case in 11 slides appeared first on MarTech. But, is that how it maintained that position? Processing.

Search Advertising 127

Search Advertising Mobile Search Marketing Advertising 127

Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 123

MarTech SEO ROI Marketing 123

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). But ecosystems certainly aren’t unique to martech.

MarTech 119

MarTech Manufacturing Finance eCommerce 119

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Impact on the martech stack Emma’s decisions regarding martech investments significantly influence the success of her company’s go-to-market strategy. Here’s why it matters and how it can be done.

Marketing 104

Marketing MarTech Communications 104

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The latest MarTech Replacement Survey 2022 showed that integration capabilities/open APIs were the #1 important factor in choosing a replacement martech app. But what really drove a shift in SaaS services thinking was customer success.

MarTech 125

MarTech Non-Profit Pop-Up Marketing 125