Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. Investment is drying up The impact on martech is already starting to surface. In Q3 2023, martech investments went down significantly. The martech landscape could very much become a killing field of the past.

MarTech 109

MarTech SEO ROI Marketing 109

Martech Series

OCTOBER 13, 2022

DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. Best Estimated ROI. Best Estimated ROI.

ROI 87

ROI Account-Based Advertising MarTech Marketing 87

Martech

JUNE 28, 2022

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Proving ROI has always been important, but the importance is growing. Why we care.

MarTech 75

MarTech Marketing ROI SEO 75

Martech Series

OCTOBER 25, 2022

Litmus, a leader in email marketing, unveils its premier conference for email marketers, Litmus Live 2022. “Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus. 25 and 26.

ROI 94

ROI Education Finance SEO 94

Martech Series

NOVEMBER 14, 2022

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. 2022 winners include: Fastest App to Market Award: JPMorgan Chase’s Mortgage Modification application. The post Unqork Announces the 2022 Winners of the Unqork Create Awards appeared first on MarTech Series.

Manufacturing 76

Manufacturing ROI MarTech Marketing 76

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In the same space, and also that month, Constant Contact finalized a deal to acquire email automation provider SharpSpring , following that up in January of 2022 with an agreement to acquire Australian SMS and email platform Vision6 , a deal expected to close later in 2022.

MarTech 104

MarTech Marketing Demand Side Platform Finance 104

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . The same report details that September marks the fifth time this year employment cuts were higher in 2022 than the corresponding month a year earlier.

MarTech 108

MarTech ROI Pop-Up Marketing 108

Martech Series

AUGUST 3, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 86

ROI MarTech Marketing 86

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. “As Simplified stack. Getting more personal.

Retail 136

Retail eCommerce ROI Machine Learning 136

Martech Series

SEPTEMBER 23, 2022

BlueConic the world’s leading pure-play customer data platform (CDP), will be joining the Comoto Family of Brands to host a fireside chat called “Pedal to the metal: How Comoto accelerates cross-brand omnichannel marketing with first-party data,” at the upcoming MarTech Fall Conference. When: Wednesday September 28, 2022, 12:25-12:55pm ET.

MarTech 91

MarTech eCommerce Media Marketing 91

Chief Martech

AUGUST 28, 2023

Martech utilization sucks. ” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023. ” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023.

MarTech 67

MarTech ROI Marketing 67

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

AUGUST 4, 2022

Dresner Advisory Services named its 2022 Industry Excellence Award winners. We congratulate the 2022 Industry Excellence winners on receiving top marks from their customers.”. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. TIBCO Software Inc. is a Service Leader for BI.

MarTech 89

MarTech ROI Marketing 89

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

SEPTEMBER 13, 2022

Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the years and more about your role at Widen…. Of course, we look at ROI for our initiatives and martech stack, but we also assess how our efforts directly correlate to customer retention and customer acquisition.

MarTech 84

MarTech Marketing ROI Click Through Rate 84

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 18, 2022

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI.

Banner 84

Banner Finance Education ROI 84

Martech Series

DECEMBER 22, 2022

FortiGate Next-Generation Firewalls deliver the industry’s best ROI, provide AI/ML-powered threat protection, and support the convergence of networking and security. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima. John Maddison, EVP of Products and CMO at Fortinet. “No News Summary.

ROI 81

ROI MarTech Marketing 81

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. Why Marketing Automation Matters. All-in-One Platforms.

Marketing 113

Marketing ROI MarTech Audience 113

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi. I started as a Cobol programmer in the steel Industry in Sheffield.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. million in 2022 and $2.72 The martech is the message.

MarTech 80

MarTech ROI Audience Agency 80

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. He then referred to an Adweek influencer study , which found that influencer marketing increased ROI — companies make roughly $6.50 The post 3 social media trends impacting marketing in 2022 appeared first on MarTech.

Media 101

Media Marketing ROI Communications 101

Martech Series

JUNE 28, 2022

Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

ROI 52

ROI MarTech Agency Audience 52

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Get MarTech! Why we care. In your inbox.

ROI 111

ROI MarTech Audience Media 111

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Martech Series

DECEMBER 1, 2022

a leading integrated cloud communications platform, announced it has been named a Leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide1. By providing the most complete solution through 8×8 XCaaS, our customers are reducing costs while also achieving high ROI with our single platform approach.”.

Communications 65

Communications ROI MarTech Marketing 65

Martech Series

AUGUST 23, 2022

Demandbase , the Smarter GTM company for B2B brands, announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. Such efforts, like product tours (in-app walk-throughs/tutorials) (46%), interactive demos (45%), online calculators for ROI, quota, etc. (43%),

Marketing 87

Marketing ROI MarTech Communications 87

Martech Series

JULY 20, 2022

SeoSamba has partnered with thousands of small businesses around the world and helped them reach new goals and implement winning strategies with measurable ROI. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. Say Michel Leconte, CEO of SeoSamba.

SEO 84

SEO Marketing Information Technology ROI 84

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87