Martech Series

NOVEMBER 14, 2022

2022 winners include: Fastest App to Market Award: JPMorgan Chase’s Mortgage Modification application. ROI Award : BlackRock’s NAV Solution and Infosys’ First Notice of Loss application. The post Unqork Announces the 2022 Winners of the Unqork Create Awards appeared first on MarTech Series.

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Manufacturing ROI MarTech Marketing 76

Martech Series

AUGUST 3, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category. The post DemandScience Wins Two TrustRadius 2022 Summer Best of Awards appeared first on MarTech Series.

ROI 86

ROI MarTech Marketing 86

Martech Series

AUGUST 4, 2022

Dresner Advisory Services named its 2022 Industry Excellence Award winners. We congratulate the 2022 Industry Excellence winners on receiving top marks from their customers.”. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. TIBCO Software Inc.

MarTech 89

MarTech ROI Marketing 89

Exchange Wire

NOVEMBER 16, 2022

Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The post New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility appeared first on ExchangeWire.com.

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ROI Media Marketing Advertising 52

Martech Series

JULY 18, 2022

Marking the 22 nd anniversary of its annual intranet design contest, user experience research firm Nielsen Norman Group today announced the 2022 world’s 10 best intranets. Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI.

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Banner Finance Education ROI 84

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. He then referred to an Adweek influencer study , which found that influencer marketing increased ROI — companies make roughly $6.50 The post 3 social media trends impacting marketing in 2022 appeared first on MarTech.

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Media Marketing ROI Communications 101

Banner Flow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Four key social ad trends for 2022. Therefore, one of the biggest trends for social media moving into 2022 is in-stream shopping.

Media 98

Media Advertising ROI Entertainment 98

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

Manufacturing 83

Manufacturing Retail Food ROI 83

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

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Marketing Communications Finance ROI 88

Martech Series

AUGUST 23, 2022

Demandbase , the Smarter GTM company for B2B brands, announced the results of its 2022 C-Suite Go-To-Market (GTM) Benchmark Survey in partnership with Demand Gen Report. Such efforts, like product tours (in-app walk-throughs/tutorials) (46%), interactive demos (45%), online calculators for ROI, quota, etc. (43%),

Marketing 87

Marketing ROI MarTech Communications 87

Martech Series

JUNE 28, 2022

Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

ROI 52

ROI MarTech Agency Audience 52

Martech Series

JULY 22, 2022

The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022. Customer retention delivers better marketing ROI in the short- and long-run.”. The Optimove 2022 Retail Marketing Survey queried 323 senior level marketing executives in the second quarter of 2022.

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Retail Marketing Manufacturing Brand Awareness 92

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. How to measure content marketing ROI and ROE : Why Return on Effort is an essential metric for content marketers. How Reckitt gained a competitive advantage with first-party data : Using Artefact’s audience engine, Reckitt improves segmentation and ROI.

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MarTech ROI Cookies Entertainment 120

MNTN

DECEMBER 19, 2022

Here are some of the major headlines making it in the advertising industry: CTV viewership surpassed cable for the first time in 2022. Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. The post Like the Dean’s List, But Better: MNTN Product Innovation in 2022 appeared first on MNTN.

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Control Group Audience ROI Advertising 52

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Why we care. HubSpot’s research found that 53% of U.S.

ROI 112

ROI MarTech Audience Media 112

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.

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Ad Tech Brand Awareness Communications AutoMobile 52

InMobi

FEBRUARY 21, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges will thrive in 2022. To deep dive into the trends that will rule this year's mobile advertising game in Southeast Asia, download our 2022 Southeast Asia Mobile Marketing Handbook: The Indisputable Magic of Mobile.

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Marketing Education ROI Cookies 52

InMobi

JANUARY 31, 2022

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. Learn the best tips from our 2022 India Mobile Marketing Handbook or get in touch with us directly at mobilemarketing@inmobi.com ” Watch the full session here.

ROI 52

ROI Communications Marketing Advertising 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Read our report, Mobile Game Advertising in 2022. Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

OCTOBER 19, 2022

Spread across five different presentation tracks (Brand & Beyond, ROI, Data and Impact, Interactivity and Maximizing Resources) the announced list of speakers already includes: Emily Ketchen, CMO, Lenovo. 2022 is bringing tens of global leaders to the same virtual stage so we can all learn, engage and improve.”.

Communications 63

Communications ROI Entertainment MarTech 63

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Download the complete guide here. Best Content Management System. SIDEARM Sports. Best Data Lead.

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A/B Testing Ad Server Native Advertising Data Management Platform 69

Martech Series

JANUARY 31, 2023

New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI AppLovin, the leading growth platform for developers, released its first-ever Creative Trends Report 2023, unveiling the top performance-driven mobile ad trends for the year. billion impressions, 22.4

Mobile Ads 84

Mobile Ads ROI Impressions MarTech 84

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Methodology.

ROI 91

ROI Finance MarTech Media 91

Martech

JANUARY 25, 2023

However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Nearly two-thirds (62%) of users spent at least $200,000 on clean rooms in 2022, and 23% spent more than $500,000. Those costs are expected to increase by 29% in the coming year. Why we care.

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ROI Marketing Cookies MarTech 97

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. The gaming niche is no exception. We can help you evaluate the best ones for your vertical.

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Digital Remedy

DECEMBER 30, 2021

First-party data actually achieves the highest return on investment (ROI) of all data types, and most marketers actually believe that first-party data provides the best path to true customer understanding and therefore to better performance. The post 2022 Digital Advertising Predictions appeared first on Digital Remedy. Sources: 1.

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Advertising Ad Space CPA Impressions 52

Martech Series

OCTOBER 28, 2022

TechTarget was named a leader in the G rid ® Report for Buyer Intent Data Tools – Fall 2022 , the Grid Report for Marketing Account Intelligence Software – Fall 2022 , and the Grid Report for Sales Intelligence Software – Fall 2022 , the 12th consecutive quarter the Company has achieved this honor.

Marketing 88

Marketing ROI MarTech 88

Martech Series

FEBRUARY 2, 2023

“I look forward to another year of delivering tremendous ROI for our customers and enabling seamless marketing collaboration at incredible scale.” Optimizely has been named a Leader in the 2022 Gartner® Magic Quadrant for Digital Experience Platform for the 3rd consecutive year.*

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. Ability to measure ROI.

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MarTech ROI Marketing 91

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. A highlight in Flynn’s first year at Zywave, in March 2022, the company was recognized as a leader in “The Forrester Wave : Digital Insurance Agency Platforms, Q1 2022” report, an initiative she spearheaded.

Marketing 83

Marketing ROI eCommerce MarTech 83

Digiday

OCTOBER 19, 2022

But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. Despite recession fears, clients split on expanding, contracting or keeping budgets steady in 2022. billion in August 2022.

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Agency Media Retail Entertainment 65

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Bidding for BNPL industry traffic is something that should be present on every Digital Marketer’s agenda in 2022.

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Marketing Impressions Audience Advertising 52

Banner Flow

DECEMBER 7, 2020

Then check out our 2022 social media advertising trend report now! By 2022, the influencer marketing industry will reach $15 billion. Thus your marketing team do everything in once place, saving your business time and maximising ROI. The post 5 Social Media Advertising Trends | 2022 appeared first on Bannerflow.

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Media Advertising Pop-Up Clickbait 52

Monetize More

JULY 14, 2022

Vignettes can be displayed across all devices – mobile apps, web browsers, and social networks – increasing your ROI by reaching more users through different channels. Once you get started with us, we help you get the ROI boosting vignette ad types for your website. The secret to more ad earnings is a proper detailed view of the ad.

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