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Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

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Third Party Research Reveals Metadata Customers Increase Revenue by 473% Over First Three Years

Martech Series

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. The study found that an average Metadata customer experienced benefits of $5.4M

ROI 86
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Evolv AI Announces the Launch of Evolv Accelerator, a Free, One-Year Managed Services Offer for Brands Ready to Adopt AI

Martech Series

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. Companies cannot afford to wait.

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74% of B2B marketers expect budgets to increase next year

Martech

Source: Wpromote’s 2022 State of B2B Digital Marketing report. ROI again leads the pack, with 40% citing it. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Most effective KPIs.

Marketing 118
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Skills-based hiring for modern marketing teams

Martech

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. Conversion rates and revenue subsequently grow. Customers respond better to authentic messaging reflecting natural diversity.

Marketing 117
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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. More conversion options. Why HubSpot?

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Pictory Launches an AI-Powered Strategic Video Marketing Product

Martech Series

Whether this means editing and captioning webinar recordings or creating videos from blog articles, adding video to Google Ads campaigns, or simply uploading videos to social media platforms regularly, video marketing has become a central component of online campaigns and can yield outstanding ROI.