Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 115

MarTech Marketing Conversion Audience 115

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Samsung opened its first store in the metaverse in Decentraland in January 2022. Dolce & Gabbana.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech Series

SEPTEMBER 16, 2022

The music shows of The Rap of China 2023 and The Big Band Season 3 are both in the pipelines after gaining great popularity in the past few years, while established comedy-themed programs, such as Super Sketch Show Season 2 and The Detectives’ Adventures Season 3 , will also continue to provide laughter for the audience.

Audience 72

Audience Entertainment MarTech Marketing 72

Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. Register today for “The Ultimate Social Media Guide to Building Your Brand in 2022,” presented by NetBase Quid.

Media 108

Media Audience MarTech Marketing 108

Martech Series

AUGUST 8, 2022

Optimizely, the leading digital experience platform (DXP) provider, announced its annual user conference, Opticon 2022, is taking place October 3-5, 2022, in San Diego. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

MarTech 93

MarTech Marketing Audience Communications 93

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. Get MarTech! appeared first on MarTech. In the U.S.,

Audience 74

Audience Marketing Impressions MarTech 74

Martech Series

JANUARY 27, 2023

Compared to the same months in 2021, October, November and December 2022 saw an increase in orders by at least 10% each month. Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Here are my key predictions. . Formalized training for marketing ops.

Marketing 140

Marketing Ad Ops Education MarTech 140

Martech Series

JANUARY 25, 2023

dotCMS, a leading hybrid-headless content management system, published a message from its CEO, Zain Ishaq, detailing the company’s achievements in 2022 and looking ahead to what’s to come for the company and its product. Their greater focus on customers resulted in the highest levels of customer satisfaction ever recorded by the company.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech Series

AUGUST 4, 2022

SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. Latest report marks company’s second consecutive year as player in personalization space. All rights reserved.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. Audiences are now digitally everywhere. Marketers look forward to big things in 2022. 37% are confident 2022 will also be a successful year. The post 2022’s trends in digital marketing appeared first on MarTech. Get the trends report.

Marketing 100

Marketing Impressions Conversion MarTech 100

Martech Series

NOVEMBER 28, 2022

Sendbird is excited to announce it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree.

eCommerce 87

eCommerce Communications Audience Conversion 87

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Why we care.

Audience 83

Audience Advertising MarTech Media 83

Martech

FEBRUARY 15, 2023

” Released in September 2022, it is an excellent read and I highly recommend it. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics. The same goes for us in the martech space.

MarTech 94

MarTech Conversion Rate Conversion Ad Targeting 94

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 28, 2022

Domo announced that Domo Sandbox has been shortlisted in the 2022 SaaS Awards program in the Best SaaS product for Web or App Development category. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. The post Domo Named to 2022 SaaS Awards Shortlist appeared first on MarTech Series.

MarTech 81

MarTech Audience Marketing 81

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In Live sports.

Advertising 114

Advertising Ad Server Audience MarTech 114

Martech Series

JULY 7, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. Marketing Technology News: MarTech Interview with Jerry Luk, Co-Founder & President at Firework. AIQ recognized in Best First-Party Data Strategy category.

Media 79

Media Cookies MarTech Audience 79

Martech Series

DECEMBER 27, 2022

Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. When I start to think about a MarTech strategy I want to go back to basics.

MarTech 92

MarTech Marketing Education Communications 92

Flashtalking by Mediaocean

JUNE 6, 2022

Mediaocean has released its H1 2022 Market Report. The report highlights the key martech innovations that advertisers have needed the most during 2022. 2021 was an unpredictable year for marketers, while 2022 has some pent-up demand balanced by economic uncertainty.

MarTech 52

MarTech Cookies Media Advertising 52

Martech Series

NOVEMBER 2, 2022

27-28 and announced the 2022 ikon award winners. ” Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. ” Marketing Technology News: Solving First-Party Audience Expansion Using AI. “Almost every aspect of our business has benefited from Keap.

MarTech 87

MarTech Marketing Audience Communications 87

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

Martech Series

JUNE 2, 2022

JR Sherman, CEO at RainFocus talks about the evolving B2B event landscape and what marketers should focus on to drive robust event experiences through 2022: __. Welcome to this MarTech Series chat JR, tell us about yourself and more about being CEO at RainFocus…. Thank you for having me, Paroma!

MarTech 89

MarTech Marketing Education Audience 89

Martech Series

JULY 20, 2022

The transaction is anticipated to close during the third quarter of 2022, subject to regulatory approval and the satisfaction of other closing conditions. Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes.

Audience 89

Audience MarTech Marketing Conversion 89

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

NOVEMBER 3, 2022

Flex announced that the company was nominated and selected for the Cisco 2022 Excellence in Sustainability award. The 31st annual hybrid SAE was held in-person and aired virtually on Cisco TV on September 15, 2022. ” Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Manufacturing 72

Manufacturing MarTech Audience Marketing 72

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JULY 27, 2022

Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho. Marketing Technology News: Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences. The post SMMVALY Launches Their SMM Panel Boosting Services for 2022 appeared first on MarTech Series. David M Lopez.

Conversion Rate 92

Conversion Rate MarTech Media Conversion 92

Martech Series

DECEMBER 13, 2022

Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

SEO 90

SEO MarTech Marketing Audience 90

Martech Series

SEPTEMBER 19, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, announced it is taking over Jeffrey’s Toys, the oldest toy store in San Francisco, from September 20-22 to help deliver toys to children in need during Dreamforce 2022. Sendoso delivers connections between brands and customers.

MarTech 87

MarTech Audience Marketing 87

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. million in 2022 and $2.72 The martech is the message.

MarTech 80

MarTech ROI Audience Agency 80