Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The types of cookies installed through the site.

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech Series

JULY 7, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. “With the death of the third-party cookies, first-party data has become the most essential brand asset. AIQ recognized in Best First-Party Data Strategy category.

Media 79

Media Cookies MarTech Audience 79

Martech Series

OCTOBER 25, 2022

Ascent Cloud has announced the Fall 2022 Release of Territory Planner by Ascent Cloud, a territory planning solution that provides new ways for companies to plan and optimize their territories as part of their go-to-market strategy. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Cookies 83

Cookies MarTech Marketing 83

Martech Series

JUNE 10, 2022

Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Thus, there is a dire need for a holistic martech stack capable of enriching and building first-party data layered with behavioral insights from different platforms.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

OCTOBER 6, 2022

ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O.

Cookies 86

Cookies Audience MarTech Media 86

Martech Series

OCTOBER 14, 2022

AtData, The Email Address Experts, will be exhibiting under one brand at Money 20/20, 2022. Billion Cookies For The Last 6 Months. Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix. The post Email Data Stops Fraud In Its Tracks At Money 20/20, 2022 appeared first on MarTech Series.

Affiliates 92

Affiliates Cookies MarTech Marketing 92

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs.

Marketing 88

Marketing Communications Finance ROI 88

Clearcode

JUNE 6, 2022

For the most part, this means preventing cross-site tracking — a process used by AdTech companies and social media sites to identify individuals across different websites — by blocking third-party cookies and other known trackers, and preventing device fingerprinting. Mozilla released version 0.1 A Snapshot of Firefox’s Privacy Settings.

MarTech 52

MarTech Cookies Advertising Media 52

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. In June, Matt Fitzpatrick captured the U.S.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

JULY 5, 2022

Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? Don’t rely just on 1st party data—3rd party data still has value as lots of people accept cookies. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

AUGUST 31, 2022

Pecan AI , the leader in AI-based predictive analytics for BI analysts and business teams, announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping 150%, customer count increasing by 121% and the number of employees now at 125, up by more than 60%. Director, Business Development at DigiCert.

Non-Profit 90

Non-Profit Machine Learning Finance Cookies 90

Martech Series

OCTOBER 27, 2022

In the seventh edition of the annual report, the CMSWire Insights team uncovered perspective and on the ground facts from more than 1200 customer experience leaders and practitioners, all of whom submitted survey responses from July through September 2022. Sarah Kimmel, VP of Research, Simpler Media Group.

MarTech 73

MarTech Cookies Media Marketing 73

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? What are some of the top trends that come to mind for 2022 when it comes to the matter of digital commerce and what brands need to keep foremost in mind when building experiences for users/customers?

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., In order to be data-driven at scale, marketing will rely more and more on an agile and well-integrated martech stack. The deprecation of third-party cookies. Get MarTech! In your inbox.

Marketing 143

Marketing Cookies MarTech Audience 143

Martech Series

OCTOBER 26, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. Rick also serves as a board member for Utah Polynesian Professionals, the Hale Center Theater, and Brigham Young University – Hawaii.

Healthcare 81

Healthcare MarTech Conversion Cookies 81

Martech

OCTOBER 1, 2021

Google had already backed up the deprecation of third-party cookies until 2023, but now the testing of FLoC itself — Google’s favored alternative which would track user behavior at cohort rather than individual level — is facing delays. Read next: Does Google’s FLoC alternative to third-party cookies make sense?

Cookies 121

Cookies MarTech Advertising 121

Martech Series

JUNE 6, 2022

Teradata announced it has been named a ‘Leader’ in the IDC MarketScape: Worldwide Customer Data Platforms (CDPs) Focused on Data and Marketing Operations Users 2022 Vendor Assessment. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. Digital Identity Management.

Marketing 78

Marketing Cookies MarTech Retail 78

Martech

APRIL 16, 2024

Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. appeared first on MarTech. ad revenue, conducted by PwC. Why we care.

Advertising 100

Advertising Retail Ad Inventory Media 100

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. “We Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. The post Intrepid Achieves 2022 Great Place to Work Certification appeared first on MarTech Series.

eCommerce 40

eCommerce Cookies MarTech Marketing 40

Martech Series

OCTOBER 26, 2022

This achievement, reported in the G2 Fall 2022 Grid Report, is based on a comparison of verified reviews across a category of similar products. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era.

Cookies 79

Cookies MarTech Marketing 79

Martech

NOVEMBER 28, 2022

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish. Despite Google pushing back the deadline for phasing out third-party cookies, new regulations mean marketers must adapt new ways to get consumer data now. Get MarTech! Dealing with privacy changes. Why we care. In your inbox. Processing.

Marketing 108

Marketing Cookies MarTech Data Management Platform 108

Martech

JANUARY 8, 2024

The EU’s attempts to reign in online tracking with the GDPR brought us cookie banners – the most annoying and abused permission system we’ve ever seen on the internet – making it even more difficult to collect consumer data and creating confusion for many on what the rules even are when ensuring customers are consenting to online tracking.

Banner 122

Banner GDPR Cookies eCommerce 122

Martech

JANUARY 25, 2023

Dig deeper: How companies are leveraging clean rooms and first-party data as cookies vanish This explains why only 27% are taking advantage of DCRs’ attribution capacity and even fewer are using them for ROI/ROAS measurement, media or marketing mix modeling, and propensity modeling. Get MarTech! Why we care. In your inbox.

ROI 96

ROI Marketing Cookies MarTech 96

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. at The MarTech Conference. at The MarTech Conference.

First-Party Cookies 104

First-Party Cookies Cookies Marketing MarTech 104

Martech Series

SEPTEMBER 23, 2022

Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. The white paper, “A World Without Cookies: How ecommerce is adapting to the world of first-party data”, includes: • A brief history of first-party data, third-party data and “zero-party” data. • The current state of server-side tracking.

eCommerce 81

eCommerce Cookies GDPR MarTech 81

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.

Marketing 94

Marketing Cookies MarTech Audience 94

Martech Series

SEPTEMBER 21, 2022

MediaWallah, the identity by design provider to the world’s premier brands, publishers, platforms and agencies, today announced that the company is a finalist for Best Identity Technology in the 2022 AdExchanger Awards. those of the 3rd-party cookies for a major publisher to run a targeted campaign for an advertiser client.

Cookies 84

Cookies Education MarTech Advertising 84

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. Fuel for your marketing strategy.

Machine Learning 96

Machine Learning Marketing Healthcare eCommerce 96

Martech Series

DECEMBER 22, 2022

According to analysis from Conduent Incorporated , a global technology-led business process solutions company, customer service via chat grew from 14% of all interactions in January 2020 to 30% in January 2022 and remained at around that level through October 2022. The impact of increased chat usage on customer experience.

Machine Learning 87

Machine Learning Communications Cookies MarTech 87

Martech Series

JANUARY 10, 2023

“Top reasons a CDP was adopted in 2022: customer retention, privacy and regulatory compliance, and customer acquisition.” Despite market uncertainty, marketing budgets are expected to increase: In 2022, most marketing budgets increased across the board by over 50%.

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech

SEPTEMBER 14, 2023

First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. These advertisers estimate they will increase their RMN budget, on average, by 11% this year over 2022. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! In your inbox.

Retail 112

Retail Media Cookies GDPR 112

Martech

FEBRUARY 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? The post Good morning: Media is changing appeared first on MarTech.

Media 88

Media Cookies Impressions Video Ads 88

Martech

JANUARY 7, 2022

Read next: 2022 predictions on CTV and cross-channel advertising. Although numbers of Omicron cases have outstripped those caused by earlier variants, audience reach across the three channels has remained essentially flat from October 2021 through the beginning of January 2022. Graphic courtesy SambaTV. Why we care.

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Audience Cookies MarTech Advertising 106