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Five Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act

Adweek

Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars.

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Riddle Releases the “Quiz Marketing Benchmarks Report” – Proving Quizzes are 21.8X More Powerful Than Pop-Ups

Martech Series

billion data points from quizzes built with Riddle in 2021, the report gives marketers clear and compelling evidence that quiz marketing is a valuable and viable way to collect leads user information through lead generation. for pop-ups. More Powerful Than Pop-Ups appeared first on MarTech Series. Based on 3.3

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). marketers should be thinking about ways to bring the sports experience stateside through pop-up experiences and watch parties, Salarvand said.

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14 Instagram Trends You Can’t Ignore in 2021

Single Grain

Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021. Trend #2: Creators Will Have More Ways to Make Money on Instagram.

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Intuit Mailchimp Debuts NYFW: The Shows Capsule Collection And Pop-up Shop in Partnership With The Black in Fashion Council

Martech Series

Intuit Mailchimp announced its NYFW: The Shows debut through a new capsule collection and pop-up shop featuring five Black In Fashion Council (BIFC) selected designers. Director of Brand and Content Marketing. Larissa designs for women who find comfort in standing out and letting their wardrobe be the conversation starter.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. 9 Google Ads Trends You Can’t Ignore in 2021. In May 2021, they released an even more ambitious campaign type called Performance Max , which allows for new campaigns with little human input.

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How to build customer trust through data transparency

Martech

When we watch the actual behavior of consumers, they continue to use websites even when they know their data is being hoovered up by half the world. A Deloitte article from 2021 makes this point well. Many consumers simply admit defeat and say privacy is a thing of the past. We’ve giving them a choice! Processing.

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