Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021.

Communications 131

Communications Audience Pop-Up Marketing 131

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The Omicron data comes from monitoring audiences for the three main U.S.

Audience 124

Audience Cookies MarTech Advertising 124

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Get the daily newsletter digital marketers rely on.

Video Ads 115

Video Ads Retail MarTech Marketing 115

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 112

Ad Audience Audience MarTech Advertising 112

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 133

Audience Marketing Conversion Communications 133

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

MNTN

MARCH 8, 2024

And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” In fact, a recent Bank of America report shows that households paying over $100 a month have more than doubled from 2021.

Audience 111

Audience Advertising Media Marketing 111

Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

Audience 111

Audience MarTech Advertising Media 111

Ad Monsters

JANUARY 13, 2025

Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out. Kerel leads all marketing activities that help evolve the brand, increasing revenue, awareness, and relevance amongst target audiences. He has been widely recognized for his leadership and innovation.

Cookies 102

Cookies Ad Tech Audience Advertising 102

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 110

Audience Shipping eCommerce Advertising 110

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 108

Audience Advertising Media Entertainment 108

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. million from 2021. In the U.S., In the U.S., That’s up 3.3

Audience 97

Audience Marketing MarTech Impressions 97

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 98

Audience Cookies ROI MarTech 98

Digiday

JANUARY 20, 2025

Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There’s been an uptick of interest in unconventional sports like pickleball, and womens sports.

Audience 84

Audience Advertising Media Marketing 84

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. Disney+ has consistently lost money since its 2021 launch, with its $387 million loss in Q4 being a 74% year-over-year improvement from its $1.4

Audience 93

Audience Advertising Ad Tech Marketing 93

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience.

Communications 219

Communications Media Audience Impressions 219

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 96

Audience Cookies MarTech ROI 96

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19).

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

VideoWeek

APRIL 10, 2025

Whether youre new to the industry or just need a refresher, heres a timeline of signal loss in digital advertising, from the moment Apple fired the starting pistol back in 2017 to this years predicted low of just 13 percent audience addressability via cookies. The difference is, it will be the public that delivers the killing blow.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. And from a traffic perspective, news drives the majority of our audience; about 70% to 80% of our new traffic comes from news stories.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 105

Audience Advertising Rich Media Entertainment 105

Martech

OCTOBER 1, 2024

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice.

Machine Learning 124

Machine Learning Retail Media Advertising 124

Martech

JANUARY 8, 2025

Capabilities Lytics will bring include: Real-time engagement data and audience insights for both known and unknown visitors to sites powered by Contentstack. Audience profile and segment creation. In March 2021, Optimizely acquired Zaius. It’s just over a month since the long-established ActionIQ was acquired by Uniphore.

Audience 112

Audience MarTech 112

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 111

Food Audience Conversion MarTech 111

PubMatic

MAY 14, 2025

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. The medium represented over $96 billion of digital display transactions in the US in 2021. Programmatic advertising works especially well when building a long-term connection with your audience.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Digiday

JANUARY 29, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity.

Fashion 88

Fashion Audience Media Marketing 88

Chief Martech

JULY 14, 2024

The Databricks Marketplace and Snowflake Marketplace also offer hundreds of external industry data products for marketing and advertising that can be effortlessly combined with your internal data to enrich analyses, audiences, campaigns, and customer experiences. This is aggregation at the data layer as I described it in 2021.

MarTech 107

MarTech Marketing Impressions Audience 107

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Get a better hold on what content the audience is looking for, and where. Get MarTech!

Audience 141

Audience Entertainment eCommerce Media 141

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. billion by 2025, more than double the 2021 total of $14.44

Retargeting 112

Retargeting Audience Conversion MarTech 112

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Here is what he suggests doing: Segmenting your audience: Segmenting based on engagement levels is crucial. This will improve the chance your emails go to the desired tabs.

Marketing 118

Marketing Click Through Rate Conversion Rate Education 118

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. Many brands struggle to create engaging content that attracts their target audience. billion daily active users as of December 2021. Estimated reading time: 8 minutes.

Media 144

Media Marketing Brand Awareness Audience 144

PubMatic

MAY 27, 2025

Economic headwinds, tariff turbulence, and the ongoing splintering of audiences have made one thing clear: flexibility is the new must-have. Rather than locking in spending months in advance, marketers are looking for ways to stay nimble, optimize in real time, and reach audiences in premium environments – on their terms.

Audience 59

Audience Direct Data Impressions Advertising 59

VideoWeek

MAY 7, 2025

Rather than contending with the “extremely challenging” economics of full-season sports rights, Netflix Co-CEO Ted Sarandos said in the company’s Q4 2024 earnings call that it would pursue investments that brought sports brands “a big audience, a young audience, a more global audience than linear television.”

Audience 52

Audience Ad Tech Advertising Media 52

Martech

APRIL 15, 2022

Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. It’s more complicated, of course, for marketers seeking an international audience, although there is an indication that Facebook — at 3am CST/8am GMT is where that audience is to be found.

Media 142

Media Audience MarTech Marketing 142