More About Advertising

DECEMBER 16, 2020

Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.

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Audience Ad Tech Finance Media 125

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns.

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Ad Audience Audience MarTech Advertising 117

Single Grain

JULY 22, 2021

Trend #12: Explore Page/Tab Helps to Reach a Wider Audience. Dive Deeper: The Power of Social Shopping on Instagram (and How to Sell More in 2021). Dive Deeper: 9 Influencer Marketing Trends You Can’t Ignore in 2021. In other words, working with nano influencers on Instagram is where it's at in 2021.

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Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

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Machine Learning Retail Media Advertising 128

Single Grain

JULY 21, 2021

Google also modifies its advertising platform, not to penalize its users but to empower them. In this article, you will learn about the latest changes Google has made to its advertising platform, what they mean to you, and how you can use them to acquire customers more effectively. 9 Google Ads Trends You Can’t Ignore in 2021.

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Conversion CPA GDPR SEO 111

VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

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Martech

JANUARY 4, 2023

Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. Kim Gilberti, SVP, product management at Nielsen, said there was a huge need for cross-channel, comparable audience measurement. . What it does. Get MarTech! In your inbox.

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Audience MarTech Advertising Media 116

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

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Audience Marketing Conversion Communications 135

MNTN

MARCH 8, 2024

Even with so much up in the air, there is little to concern advertisers. And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” The era of Peak TV may be over.

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Audience Advertising Media Marketing 111

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. Disney+ has consistently lost money since its 2021 launch, with its $387 million loss in Q4 being a 74% year-over-year improvement from its $1.4

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Audience Advertising Ad Tech Marketing 93

PubMatic

MAY 14, 2025

Brand spend on mobile app has grown significantly, the value of SDKs to both publishers and advertisers has continued to increase, and video continues to dominate as the most valuable and in-demand ad format – especially as brand budgets scale and creative becomes more sophisticated. CPM – not CPI – is the currency.

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Education Demand Side Platform A/B Testing CPM 99

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

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Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Advertising Cookies Audience Machine Learning 125

MNTN

JUNE 8, 2022

Allianz Partners USA’s 14th Annual Vacation Confidence Index revealed that Americans are spending nearly $200 billion on vacations, a 26% increase from 2021. Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself.

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Audience Marketing Advertising 98

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” in Q1 2024 over Q1 2023.

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Martech

AUGUST 25, 2022

The data collaboration makes multi-party identity and secure data possible for brands, agencies and publishers throughout the advertising supply chain. Neustar was acquired by global information company TransUnion in 2021. The advertiser won’t have access to consumer data outside of their own first-party customer sources.

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Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. But advertising campaigns often do not reach who they are supposed to,” said Andy Davidson , SVP Data & Strategy for Big Village. Big Village first introduced Audience Intelligence in 2021.

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Audience Agency Advertising ROI 95

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

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Cookies Ad Tech First-Party Cookies GDPR 91

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 110

Audience Shipping eCommerce Advertising 110

Digiday

JANUARY 20, 2025

Subscribe: Apple Podcasts • Spotify Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers.

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Audience Advertising Media Marketing 83

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. A receptive audience. Why we care. Get MarTech! In your inbox.

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Advertising Entertainment MarTech Retail 113

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience.

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Communications Media Audience Impressions 219

Martech

JANUARY 12, 2022

Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. Read now: 2022 Predictions: CTV and cross-channel advertising. Why we care. The omnichannel piece is important to note.

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Advertising Audience MarTech Media 113

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. AB: Brand safety has been a big concernespecially for news publishers, where some advertisers avoid content just because its considered controversial.

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A/B Testing Cookies Ad Tech Conversion 100

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

MNTN

AUGUST 12, 2022

In fact, in 2021 more than 60% of marketing leaders reported that their companies were either only in the nascent stage or the emerging stage of this journey. In fact, by 2025, 118 million people in the US are expected to be streaming their favorite sports (a 71% increase compared to 2021), according to eMarketer.

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Audience Marketing Advertising Communications 98

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

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Advertising Conversion Audience Mobile Ads 123

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Ad Rants

AUGUST 16, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

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Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 130

Advertising Impressions Food Audience 130

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. million from 2021. In the U.S., In the U.S., Perfect fit, right?

Audience 97

Audience Marketing MarTech Impressions 97

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19).

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Marketing Pop-Up Fashion Entertainment 122

Martech

NOVEMBER 30, 2021

When possible, advertising should complement your content, not distract from it. Google has a long history of taking action against unnatural links, and we’ve seen the search engine continue to filter out links they believe violate their webmaster guidelines in 2021. 2021 has been a challenging year for many of us.

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SEO Healthcare Finance Affiliates 113

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics.

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Advertising Video Ads CPM Viewability 117

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

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Advertising Ad Space Audience Ad Tech 105

Martech Series

AUGUST 12, 2022

As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly.

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Advertising Manufacturing Impressions Audience 96