Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. billion in 2020 to $14.44 social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Basis

SEPTEMBER 28, 2022

To say the landscape for consumer packaged goods (CPG) marketers is complicated feels insufficient. Before we explore the latest trends, let’s set the stage for CPG advertising today. Now, inflation is shifting consumer spending, and brand loyalty is faltering. Consumer Demands Are Evolving. Talk about whiplash, eh?

Advertising 52

Advertising Pop-Up Retail Mobile Search 52

Lemonads

JULY 20, 2020

Every month, our editorial team shines a light on a new industry to help lemonads users understand the different verticals and what they need to succeed in each one. Having a deep understanding of video game culture, current consumer trends, and the devices used can help you build a stellar affiliate gaming campaign.

Affiliates 52

Affiliates CPA Entertainment Marketing 52

Martech Series

SEPTEMBER 12, 2022

The question for marketers using customer data platforms (CDPs), CRM marketing solutions, and CCCM cross-channel campaign management solutions is the following: “Do you understand the customer’s journey to deliver true personalization?”. They ask questions to understand the customer’s journey. Let me give examples of misfires.

Marketing 94

Marketing Communications Retail Pop-Up 94

InMobi

MAY 4, 2020

Ramadan is a time for marketers to build meaningful connections with consumers and drive growth. Amidst these circumstances, brands must take necessary steps to respect community values and sentiments to help consumers feel a sense of normalcy. What is the 2020 Ramadan Consumer like? hours a day on them.

Advertising 52

Advertising Audience Entertainment Communications 52

InMobi

DECEMBER 14, 2021

This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage.

Marketing 52

Marketing Retail Entertainment Food 52

Lemonads

NOVEMBER 22, 2020

Did you know that there are more than 14 billion mobile devices around the world? Even before the introduction of smartphones and other powerful devices, network carriers and other companies have been profiting from mobile content. What Are Mobile Content Offers?

Affiliates 52

Affiliates Entertainment Conversion Conversion Rate 52

Martech

MARCH 6, 2023

This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? It’s also immensely popular, reaching 204.1

Viewability 75

Viewability Conversion Rate Impressions Conversion 75

InMobi

OCTOBER 6, 2020

Rumors swirled that Quibi, which launched earlier in 2020 as one of the most hyped streaming platforms for mobile devices, was looking to sell itself. HBO, Disney+, Amazon Prime Video and Quibi all garnered multiple awards at the 2020 Emmy Awards. Of the mobile apps we did look at, what trends are we seeing?

Entertainment 52

Entertainment Brand Awareness Audience Advertising 52

Lemonads

AUGUST 29, 2021

What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process. Below, we’ll discuss the definition of mobile affiliate marketing and its benefits.

Affiliates 52

Affiliates Marketing Audience Conversion 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. UX-centric approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

InMobi

NOVEMBER 20, 2019

We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., along with data on how people use the mobile apps of the major automakers themselves. They typically perform better than other car brands with households that have three to four children.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

InMobi

JULY 22, 2020

For a close look at how the coronavirus is affecting consumer behavior in the United States, InMobi has been conducting research on COVID-19 consumers since March, when the coronavirus pandemic first began severely impacting Americans. COVID-19 Consumer Insights. How brands can reach consumers at home.

Entertainment 52

Entertainment Audience Food Retail 52

NewProgrammatic

APRIL 28, 2022

In order to fully embrace the potential that is being offered by BNPL platforms, every marketer needs to understand the mechanisms behind it. These platforms are solutions that allow customers to make purchases without the need to pay for them right away at checkout. What are the Buy Now, Pay Later platforms?

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

DECEMBER 23, 2022

For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. From 32% in 2020 to 14.4% in 2020 to 9.0% in 2021, the highest rate in years, as consumers who previously shopped online are likely to visit physical stores instead.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Some DSPs are omnichannel DSPs that can be used across a variety of mediums like mobile, browsers, CTV, etc.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Martech

JANUARY 25, 2022

In essence, they work to paint a picture of the customer to better understand them and, ultimately, fulfill their needs. Each of these reflects a specific business function designed to address brands’ customer relationship needs. It can also help them set goals and provide the product updates customers need.

Marketing 94

Marketing Communications Healthcare Finance 94

Digiday

OCTOBER 31, 2022

Back in 2020, TikTok challenged marketers and advertisers with the slogan, “Don’t make ads, make TikToks.” ” For an industry that’s accustomed to polished television commercials as opposed to vertical, in-the-moment mobile video, that meant the industry needed some hand holding to adapt to the changes.

Agency 65

Agency Finance Food Education 65

Lemonads

OCTOBER 30, 2020

And, it may come as no surprise that it’s also a superb place to promote affiliate programs -- but you need to know how to advertise these products while adhering to the platform’s rules. Therefore, you need to take your time and choose a program that gives you the highest chances of success.

Affiliates 52

Affiliates Healthcare Education Electronics 52

Clearcode

MARCH 15, 2023

In this post, you will learn what zero-party data is, why it’s essential for AdTech, and understand the differences between the three most important data types: zero, first, and third-party data. Zero-party data helps match the brand’s offering with the current customer’s needs and develops the business faster and in the right direction.

GDPR 52

GDPR Audience Cookies eCommerce 52

Clearcode

JANUARY 19, 2022

We asked a few industry insiders about what they thought the main trends, challenges, and opportunities will be this year. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AR can also help consumers make decisions faster, saving expenses on logistics for business owners.

MarTech 52

MarTech Advertising Audience Agency 52

SODP

JUNE 27, 2023

The DSP carefully assesses predetermined factors such as audience demographics, contextual relevance and available ad formats to identify the best potential placements across websites, mobile apps, and other digital platforms within milliseconds. This eliminates the need for manually navigating multiple systems and vendors.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

SODP

FEBRUARY 12, 2020

We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. By reading this, you can already see how time-consuming the manual method is. .

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Lemonads

MARCH 22, 2021

Therefore, you need to examine this field, understand how it’s changing, and make the right adjustments to get the best results from your campaigns. This type of casino is perhaps the most uncommon, but it usually attracts consumers who are interested in both the quality of the games as well as the money they can potentially generate.

Affiliates 52

Affiliates Pop-Up Audience Entertainment 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. The legislation would restrict the type of consumer data that tech companies can collect. Read more on VideoWeek.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Digiday

JULY 28, 2022

Even though publishers have decreased use of AR, marketers are using it more, indicating that publishers may have to build out AR capabilities to create better ad experiences in the future. Now that’s evolved into the web, mobile and Web3 among other things.”.

Entertainment 73

Entertainment Media Marketing Education 73

Smart-Hub

MARCH 14, 2022

It made surfing the internet much easier by eliminating the need to re-identify users each time they visit a page. In February 2020, Google announced the shutdown of cookies in Chrome. This is understandable because, with over 62% of the total browser user-base, Chrome is the most popular web browser. Apple’s SkadNetwork.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 52

Impressions Ad Targeting Audience Agency 52

VideoWeek

OCTOBER 1, 2022

Nielsen and Roku are expanding their partnership to enable four-screen measurement across traditional TV, CTV, desktop and mobile. The carousel displays relevant videos alongside tweets and trends. It will provide consumers with unique and personalised media experiences, whilst accessing new ad revenues for our customers.”.

Agency 52

Agency Media Non-Profit Retail 52

Single Grain

JANUARY 3, 2020

” By 2020, the world’s data storage is predicted to reach 40 zettabytes of data (that's 40 trillion gigabytes)! In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning GDPR Shipping Marketing 105

Single Grain

JANUARY 6, 2020

It is expected to reach $157 billion in 2020 : Dive Deeper: 10 SaaS Business Lessons from $1B+ Unicorns (like Slack, Twilio, Lyft). 8 SaaS Marketing Trends You Can't Ignore in 2020. As a SaaS business owner, you need to plan ahead and leverage these marketing trends to gain an edge over your competitors.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

FEBRUARY 19, 2020

UPDATED: This post was expanded and updated for 2020! While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Get A Free Consultation. Google’s main focus is the user.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Design for Mobile First. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Create better pages and faster websites.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. 1) If You Are E-Commerce, Go for Direct-to-Consumer.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. This knowledge also helps you better understand the success of a digital promotion campaign. WebFX ) The number of mobile users will reach 7.49 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102