InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising. eMarketer suggests there are approximately 184.6

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

OCTOBER 27, 2022

What is making consumers turn away from traditional television — and what are they watching instead? What is making consumers turn away from traditional television — and what are they watching instead? Consumer Behavior Is Changing What Lies in the Future of Cable TV? In 2013, there were 100 million such households.

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Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Video is experiencing huge growth (thanks to CTV!).

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InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

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InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. The SEA consumer is not just mobile native, but an in-app native - making SEA the perfect hotbed for in-app programmatic.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In the U.S.,

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InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. Programmatic Video Advertising in Southeast Asia 1.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

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Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

APRIL 14, 2023

Top Stories French Video Publisher Brut Finds Fourth Billionaire Investor French video startup Brut, a company that creates youth-skewed news videos, has secured a fourth billionaire backer, shipping tycoon Rodolphe Saade, who acquired a 16 percent stake in the business. But next year, total ad spend is projected to jump by 8.4

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Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem.

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InMobi

OCTOBER 7, 2019

Mobile Apps are Critical for Understanding, Identifying, Engaging and Acquiring Today’s Consumers As I’ve already mentioned, today’s consumers are mobile first and mobile centric — and they use apps very differently (and much more frequently) than they use mobile web browsers. Here’s how.

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Marketing Viewability Food Rich Media 52

InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

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InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. As eMarketer’s U.S.

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InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

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InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. consume media in a variety of ways, one option is clearly ascendant over all the others: mobile devices. Consider these four key realities for a moment.

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Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. Ad revenue from mobile games. How does advertising revenue work?

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InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Who Plays Top Hyper Casual Mobile Games? To find out, we turned to InMobi Pulse.

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Marketing Entertainment Video Ads Audience 52

Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions. In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

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Advertising Video Ads SEO Brand Awareness 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. So what is the best path forward?

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Mobile Ads Audience Video Ads Communications 40

Automatad Inc.

MARCH 31, 2022

ViperBot, a new sophisticated ad fraud scheme. UCPA: Utah’s New Consumer Privacy Law. Utah’s legislature has introduced a new privacy law called the Utah Consumer Privacy Act (UCPA), which is set to roll out by Dec. Google introduces ESP for encrypted first-party data sharing to GAM. Utah is the fifth state in the U.S.

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InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

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Advertising Banner Rich Media Brand Awareness 52

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

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Martech Series

JUNE 21, 2022

Josh Dorward, Managing Director at Cloudinary and ( former CEO/Co-founder at Indivio, acquired by Cloudinary ) takes us through Indivio’s journey and takeover while sharing a few thoughts on the growing use of video in B2B: _.

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MarTech ROI Audience Media 88

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? What Do Mobile Games Get Right About App Marketing? Let’s say you just developed a new game.

Marketing 52

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Basis

MARCH 22, 2023

Yet, there was cautious optimism for ad dollars flowing into the market. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending? Much of CTV growth came from video ad dollars previously being spent on desktop.

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Advertising Impressions CPM Cookies 74

SpotX

AUGUST 18, 2021

MNC Group signs agreement for video advertising with SpotX, now part of Magnite, to scale video monetisation plans in Indonesia. Jakarta-based MNC Group said it has selected SpotX as their first video SSP to accelerate inventory monetization for their online streaming services, Vision+ and RCTI+. . Tanoesoedibjo, MNC Media COO.

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Advertising Video Ads eCommerce Entertainment 40

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.

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NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. Another trend that really helps brands achieve a desired level of UX is sustaining proper ad relevancy and intention-based targeting. UX-centric approach.

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VideoWeek

OCTOBER 28, 2022

The adjustment comes after a tough quarter in which ad revenues across Germany, Austria, and Switzerland fell by ten percent year-on-year. But nonetheless, the broadcaster said persistently high inflation and increasing consumer restraint have taken a significant toll this year. Digital Ad Market Grew 15 Percent in H1, Finds IAB UK.

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VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 billion to €4.375 billion. billion to €4.375 billion.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall. billion.

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VideoWeek

MARCH 10, 2023

Top Stories TikTok Introduces Long-Form Paywalled Video TikTok is introducing longer-form video content behind a paywall, The Verge reported on Tuesday. The ‘Series’ feature allows creators to make collections of videos available for purchase, eventually providing the company a new revenue stream when it starts taking a cut.

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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Automatad Inc.

OCTOBER 27, 2023

Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. You must find talent, resources, and tools to create video content.

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