Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending?

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? What Do Mobile Games Get Right About App Marketing?

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

Communications 52

Communications Entertainment Audience Advertising 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

NewProgrammatic

FEBRUARY 24, 2022

But there came a shift in digital marketing when browsers started introducing more user-oriented privacy settings. Here is what digital marketers can expect from 2022 and the following years. Here is what digital marketers can expect from 2022 and the following years. In 2022, we are facing a cookieless future of advertising.

Advertising 52

Advertising Cookies Marketing Video Ads 52

InMobi

MAY 4, 2020

This is not news to anyone, but what most buyers underestimate is both the potential of this channel as well how companies can adapt to this rapidly changing space as user preferences evolve. For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. Who are you trying to talk to?

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Digiday

DECEMBER 5, 2022

The last time extended payment windows caused a kerfuffle followed word in 2019 that General Mills had requested 120-day payment windows. Every single agency should have said, ‘Goodbye, we’re not taking it.’ No goes a long way when you know how to treat yourself like your own best client.”. The answer is no.

Agency 38

Agency Marketing Brand Awareness Video Ads 38

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. How did they do this?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

VideoWeek

AUGUST 26, 2022

The fraudsters downloaded lists of real online devices, and used that data in fraudulent ad requests to make it look like traffic originated from real CTV viewing. “This latest iteration of LeoTerra shows how fraudsters are always looking for new ways to avoid detection,” said Roy Rosenfeld, head of DV’s Fraud Lab.

Brand Lift 98

Brand Lift Media Electronics Agency 98

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. CEO Elon Musk started an impromptu video live stream earlier this week (a feature which isn’t currently available to the general userbase).

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

AUGUST 19, 2022

Shopping Ads includes three formats. Video Shopping Ads, available globally, are essentially shoppable video ads which provide links to in-app landing pages for products, which will then lead users to brands’ websites to checkout. Apple to Introduce Ads on iPhone Apps.

Media 52

Media Ad Tech Agency eCommerce 52

Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% increase from 2016) and their market valuation was projected to be US$98.2 As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. “It’s so easy and quick. pic.twitter.com/e5udR8zGBJ.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Your order is confirmed, and your ads are placed.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. Here are the trends you should keep an eye on this year. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. Book My Free Marketing Consultation. What Makes Amazon Ads Different. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Get A Free Consultation.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. for display ads. ( for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? How Much Does It Cost to Run an Amazon Campaign? Google Ads ’ Search Network ($2.76). When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. NOW WITH MORE! Let’s get started!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JULY 20, 2021

If so, here’s what you should know. In 2020, ad impressions sold programmatically reached $129.1 How it's different from other types of advertising. How programmatic targeting works. How many advertisers invest in programmatic today (i.e. market size). Here’s How Programmatic Targeting Came into Play.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

FEBRUARY 14, 2020

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. that started using Slack in its daily production.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . Creative Marketing Strategies.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Book My Free Marketing Consultation. The market size of process automation will increase from 71.5% Dynamically generate ads based on user behavior and website content.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96