SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. While mobile leads device usage, connected TV (CTV) is accelerating in popularity. Here they are: Myth No. 1: OTT and CTV are the same.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

JUNE 1, 2020

Even the best strategy and targeting will all be for naught if the creatives fall flat or just don’t resonate with target consumers. It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely.

A/B Testing 52

A/B Testing Click Through Rate Machine Learning Brand Awareness 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Smart-Hub

JULY 11, 2022

What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. Mobile video ad market. In-app video.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Martech

OCTOBER 23, 2023

Google is ‘using clicks in rankings’ (Sept. 20) Former 17-year employee of Google, Eric Lehman , who worked as a software engineer on search quality and ranking told the trial that “pretty much everyone knows we’re using clicks in rankings.” Google is ‘using clicks in rankings’ (Sept.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. Discovery’s DE&I commitment, The Washington Post’s tech business and more. Pressure on newsletter publishers.

Media 64

Media Brand Lift Click Through Rate Brand Awareness 64

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. Let’s begin! billion USD. Techjury ) U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Video Is the Preferred Medium.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Book My Free Marketing Consultation. What Makes Amazon Ads Different.

CPC 90

CPC Shipping Video Ads Retargeting 90

Monetize More

MAY 8, 2023

Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. When consumers browse their favorite content, the ad layouts presented rely on machine learning to show assets smoothly across all devices to help spark more customer interest with the least possible effort and time.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. UPDATED: This post was expanded and updated for 2020!

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Click here to download it for free right now! The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Let’s get started! Get A Free Consultation.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JANUARY 24, 2020

The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. Reporting has always been an integral part of search engine optimization. That's how you know whether your business is growing or not.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Single Grain

SEPTEMBER 30, 2019

They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Amazon is the first place people go to when they shop online. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! Get A Free Consultation.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! Get A Free Consultation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JUNE 20, 2019

Click here to download it for free right now! It contains a relevant image that shows what using the product will be like, a CTA button that stands out, and social proof at the bottom that encourages the user to follow through. Spoiler alert: that’s because they are. So what’s the secret? There isn’t one. Get A Free Consultation.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

OCTOBER 9, 2019

You go through the painstaking process of developing an attractive, functioning website that presents a sublime user experience. E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 trillion in sales , which is expected to nearly double to $4.5 trillion by 2021. Get A Free Consultation. 1) Product Visuals.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Single Grain

NOVEMBER 25, 2019

Viral marketing gives marketers a tremendous opportunity to earn quick publicity and grow their business and this list article will go through 26 points (A to Z) that comprise viral content. It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.” What Is Viral Marketing?

Marketing 136

Marketing ROI Audience Video Ads 136

Single Grain

JANUARY 15, 2020

Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Leads are the lifeblood of every business. Online lead generation is important for every industry.

Media 132

Media Marketing SEO ROI 132

Single Grain

JUNE 17, 2019

Click here to download your free guide right now! A good strategy is to browse through conversations on popular communities like Quora, Reddit, Medium and LinkedIn. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Here are tips to create some smashing blog content.

SEO 111

SEO Banner Food Audience 111

Single Grain

DECEMBER 6, 2019

As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145