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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. We see great click-through rates and conversion rates from Bing. Can it be that it was all so simple then? Deprecation has been postponed again and again.

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App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

Your conversations must factor in the following: Growth in brand and UA spending: To elaborate on this, let’s take the example of InMobi Exchange. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2019, brands will likely devote $22.5

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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

This tactic requires a high volume of leads and strong conversion rates. The Ultimate Guide to Creating a High-Converting Landing Page in 2019. 8 Tools to Help With Conversion Rate Optimization. 1) Click-Through Rate (CTR). Measure the click-through rate.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Click here to download it for free right now! on their site.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S.