The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). The progress was deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). What Are Today’s Tools?

Machine Learning 147

Machine Learning Agency 147

All About Advertising Law

JULY 8, 2022

A quick refresher: In 2017, the FTC and the NYAG filed a complaint against several defendant companies and two individuals in their capacity as officers of those companies for failing to have proper substantiation to claim that a cognitive supplement improved memory. We have previously blogged on this case here and here.

Advertising 52

Advertising Marketing 52

InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. Check out this blog post from PubNative. Note: Need some reminders to level set? Curious to see which brands can be classified as ad networks vs. ad exchanges?

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Advertising to Baby Boomers

NOVEMBER 8, 2017

Disclaimer : Rarely do I blog about clients, large or small. I’ve blogged about social media advertising for over ten years, have little faith in it. He has a good idea for a service, has a solid business plan. He’s already successful in the Real Estate industry and his business proposition is Real Estate related.

Real Estate 40

Real Estate Media Advertising Marketing 40

Martech Series

JANUARY 18, 2023

The Hennessy brand (owned by LVMH) originally released Hennessy 8 in 2017. CryptoPunks, a collection of 10,000 unique tokens inspired by the cyberpunk movement, took the NFT world by storm in 2017. The success of this campaign is proof of concept for other digital art creators who may want to tie an NFT with a physical collectible.

Fashion 111

Fashion Audience MarTech Marketing 111

Martech

OCTOBER 25, 2022

“In 2017 and 2018,” said Camirand, “we went through an acquisition phase. That website has a blog to bridge the gap between customers and individual performers. Performers are encouraged to create content for the blog that can then be amplified on their own social media feeds. ” Down the road?

Entertainment 76

Entertainment MarTech Media Marketing 76

Advertising to Baby Boomers

MAY 17, 2019

In the three years we have been considering media effectiveness, TV outperforms Facebook and YouTube in all these areas … Sounds right to me: 21 JULY 2017 The Interminable Death of Television Nothing I can think of is as lively and chipper as television in its final throes.

Advertising 70

Advertising Media Marketing 70

Advertising to Baby Boomers

NOVEMBER 7, 2017

For boomers, there is no such thing as keeping up with tech change Sun, 10/22/2017 by Laurie Orlov … Tech change is occurring faster than boomers at 64 or 84 will want to use … Sounds familiar. Orlov: Five technology offerings for older adults from Connected Health Boston 2017 …. Bookmark her. Or it’s the other way around.

Education 40

Education Advertising Marketing 40

Nick Burcher

JANUARY 6, 2017

Then subscribe to regular updates from this blog - click here to use a Reader or click here to get email updates. Related posts Like this post?

Media 45

Media 45

MNTN

JULY 15, 2022

While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet. Streaming Channels Look to Intercept NFL’s Sunday Ticket – The landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

Advertising to Baby Boomers

NOVEMBER 20, 2017

They’re not fake news, more like flake news… It’s a subject I’ve written about ad nauseam on this blog: 01 May 2017 Brain Games or Mind Games? On the internet (where I believe everything I read except if I write it) I’m finding news stories about a new Brain Game study.

Impressions 40

Impressions Advertising 40

All About Advertising Law

JULY 18, 2017

The opening ceremony of the PyeongChang Olympics isn’t until February 9th of next year, but advertisers that are not official Team USA sponsors but want to include Team USA members in campaigns that run during the PyeongChang Olympics must act by August 1, 2017.

Advertising 40

Advertising Media Marketing 40

All About Advertising Law

APRIL 20, 2022

In fact, the FTC alleges that the passage rate for SJSM students since 2017 is 35%, and that is only for students who are allowed to take the exam after meeting prerequisites set by the school. For more insights into advertising law, bookmark our All About Advertising blog and subscribe to our monthly newsletter.

Education 52

Education Finance Advertising Agency 52

Martech Series

JULY 21, 2022

After many such acquisitions, Spotify took over Sonalytic in 2017, acquired for an undisclosed amount of money by the enterprise. In 2020, the company acquired a pop culture blog and podcast network, The Ringer. It is used to personalize playlists, better match songs, and a better data publishing system.

MarTech 84

MarTech Marketing Media Agency 84

Digiday

DECEMBER 21, 2022

Jomboy Media is a multimedia entertainment company founded by YouTubers Jimmy “Jomboy” O’Brien and Jake Storiale in 2017. A year into its existence, Jomboy Media is using its dedicated studio space to create new career paths for both digital content creators and traditional sports broadcasting experts.

Media 68

Media Entertainment Audience Communications 68

All About Advertising Law

MAY 21, 2020

However, despite ceasing new sales in 2017, it inevitably drew the FTC’s attention with a pitch that allegedly contained unsubstantiated earnings claims, high-pressure sales tactics, and elusive disclaimers, coupled with high chargeback rates and “gag clauses.”

Marketing 52

Marketing Affiliates Advertising 52

Martech

AUGUST 25, 2021

HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel. ” In 2017 he started a Slack channel. ” He blogged about the Slack community and it grew slowly.

Marketing 144

Marketing Retail Education ROI 144

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. If you wish to understand more about how app-ads.txt works, do visit our earlier blog, “ IAB Extends Ads.txt to Apps ”.

Ad Inventory 52

Ad Inventory Ad network Advertising 52

Karola Karlson

JANUARY 2, 2023

For example, you can target people interested in your competitors or magazines and blogs covering your industry. As the latest addition to its audiences, Facebook added a new type of audiences in June 2017: Value-based Lookalike Audiences. Your blog readers – Share the latest blog posts on Instagram and lead more people to your bog.

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

All About Advertising Law

JANUARY 13, 2017

Last March, after Commissioner Brill stepped down from the FTC, we blogged about the almost unprecedented situation where the FTC is down to three sitting Commissioners. And in case you’re wondering, the remaining two Commissioners’ terms expire in September 2017 (Comm. McSweeny) and September 2018 (Comm.

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All About Advertising Law

JANUARY 13, 2017

Last March, after Commissioner Brill stepped down from the FTC, we blogged about the almost unprecedented situation where the FTC is down to three sitting Commissioners. And in case you’re wondering, the remaining two Commissioners’ terms expire in September 2017 (Comm. McSweeny) and September 2018 (Comm.

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All About Advertising Law

FEBRUARY 21, 2018

He has openly bragged about these methods, writing blog posts entitled “TCPA enforcement for fun and profit up to 3k per call” and aspiring to author a book entitled Tales of a Debt Collection Terrorist: How I Beat the Credit Industry at Its Own Game. 2:16-cv-08221, 2017 WL 1424637 (C.D. Earth Fare , No.

Marketing 40

Marketing 40

InMobi

SEPTEMBER 9, 2018

Earlier this year, InMobi was listed among the top global technology providers in the MMA Smarties Business Impact Index 2017. Blog Preview Pic Courtesy: Mobile Marketing Association 1 - #Jointhepact from InMobi on Vimeo ( The Diageo campaign was in partnership with Mindshare India.)

Retail 52

Retail Marketing 52

AdvertiseMint

JULY 4, 2023

in 2017 when it expanded to foreign markets. In 2017, his “Counting to 100,000” video became popular and got a lot of views in just a few days. Additionally, Michael is passionate about blogging and photography and enjoys documenting his life as a dancer in his free time. The business also acquired Musical.ly

Marketing 52

Marketing Fashion Media Brand Awareness 52

All About Advertising Law

JUNE 5, 2019

About a month ago, we blogged about how the FTC brought its first-ever cases under the Consumer Review Fairness Act (CRFA) since the statute went into effect in 2017.

Communications 40

Communications 40

Digital Remedy

DECEMBER 13, 2022

In this blog, we’ll cover everything advertisers need to know about YouTube TV (if you’re a viewer looking for more info on YouTube TV, go here ) and how to leverage YouTube TV ads through Digital Remedy as part of your OTT mix. These shifts in viewership are opening up different ways for advertisers to target and reach TV watchers.

Advertising 52

Advertising Audience Food Agency 52

InMobi

DECEMBER 7, 2018

Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year. According to our latest report, mobile programmatic spending rose over 300 percent between the first half of 2018 compared to the same period in 2017.

Advertising 52

Advertising GDPR Ad Tech Media 52

MNTN

JUNE 20, 2022

This figure is up from the 80% of households with CTV connected devices in 2020, and the 69% in 2017 and 38% in 2012. These can range from Smart TVs and streaming devices (such as Roku and Amazon Fire TV), to video game consoles and internet connected Blu-ray players. Many of these users are also using their CTV devices on a daily basis.

Electronics 59

Electronics Advertising Marketing 59

MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. .” Hastings wished he had seen the writing on the wall sooner, though the tell-tale signs were there from the very beginning.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Karola Karlson

JANUARY 5, 2021

Moreover, as you promote a blog article or other types of content on Instagram, you’ll be using the Single Image Ad layout as well. In 2017, Facebook also added an update that allows advertisers to use GIF-format videos in their ads. Since the launch of Instagram Stories in early 2017, the user base has grown considerably.

Video Ads 52

Video Ads Advertising Media ROI 52

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. It’s also sometimes known as click flooding, and it accounted for 16 percent of all app install fraud observed by Adjust between 2017 and 2018. To learn more about app-ads.txt, check out this blog post.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

All About Advertising Law

FEBRUARY 21, 2019

Staff attorneys at the Federal Trade Commission (“FTC”) also recently reversed their nearly decade-long position on whether soundboard technology constitutes a “robocall” under the Telemarketing Sales Rule—as of mid-2017, the FTC’s view is that soundboard calls are robocalls.

Communications 40

Communications Conversion 40

InMobi

APRIL 18, 2019

Current State of Mobile Ad Fraud Detection and Prevention According to mobile measurement provider Adjust, mobile advertising fraud almost doubled between 2017 and 2018. Adjust also found that around $5 billion was lost because of fraud between 2017 and 2018. billion and $19 billion. Brand marketers are affected by fraud too.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

MNTN

JUNE 20, 2022

This figure is up from the 80% of households with CTV connected devices in 2020, and the 69% in 2017 and 38% in 2012. . These can range from Smart TVs and streaming devices (such as Roku and Amazon Fire TV), to video game consoles and internet connected Blu-ray players. Many of these users are also using their CTV devices on a daily basis.

Electronics 52

Electronics Advertising Marketing 52

Martech

APRIL 26, 2023

I actually started my own agency back in 2017, and then about 2020 I was like, you know what? So I will spend my days…I actually have my own blog and activewear brand, but I’ve been rebranding and I’m like, okay so I have to practice SEO. It’s been a lot of freelance. I’m done.

MarTech 82

MarTech SEO Audience Education 82

All About Advertising Law

JANUARY 8, 2019

Burnham, the Deputy Assistant Attorney General of the Department of Justice, recently reminded us , opioid drug overdoses claimed the lives of 49,000 Americans in 2017. If you have questions about the SUPPORT Act, or any other information discussed in this blog post, the Venable Team is here to provide additional guidance. As James M.

Food 49

Food Agency Advertising 49

InMobi

DECEMBER 12, 2019

Check out this blog post for more information on what these mean and what they entail. This is why InMobi adopted VAST over VPAID in 2017, as VAST ensured faster load times and buffer-free experiences.

Viewability 52

Viewability Fill rate Advertising Video Ads 52