MNTN

DECEMBER 9, 2022

I was wrong about that. Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. “I didn’t believe in the ad-supported tactic for us.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

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A/B Testing Non-Profit Conversion Rate Retargeting 52

Martech

MAY 24, 2022

Resources for learning more about AR and VR. It allows tourists to enhance their experience and perception of their surroundings by providing extra information about the place by simply scanning where the person is. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. Examples of AR and VR.

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AutoMobile Marketing Healthcare Manufacturing 135

Rob Campbell

MARCH 26, 2023

But that’s not what this post is about … You see, Mondelez shifted a large amount of Toblerone’s production outside of Switzerland. However, in 2017, the Swiss Government passed legislation that restricts use of Swiss provenance. But then that’s modern marketing these days.

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FEBRUARY 29, 2024

EssenceMediacom won the business in 2017 and has since added more digital work. Last time round Publicis Media and Dentsu pitched and this time all the big ad holding companies are likely … The post Sky reviews giant media account at WPP’s EssenceMediacom first appeared on More About Advertising.

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Media Advertising Ad Tech Finance 81

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FEBRUARY 9, 2018

French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev. Which presumably means it.

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APRIL 4, 2024

Founded in 2017 following an argument between two school friends as to whether or not guacamole should contain coriander, Holy Moly today is a growing B-Corp producing 100% natural dips with no additives or preservatives, claimed to taste “just … The post AGIT8 wins Holy Moly dips first appeared on More About Advertising.

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Advertising Agency 59

Digiday

JANUARY 25, 2023

At best, the response to conservative criticism has sparked conversations about brand purpose and values. At worst, the pre-Super Bowl marketing stunt has left marketers with mixed feelings and questions about the value of viral, stunt marketing as well as questions about when to engage with cultural conversations as brands. “In

Marketing 75

Marketing Communications Conversion Audience 75

Paleo AdTech

DECEMBER 10, 2023

” Ultimately, Rocket Fuel became part of Sizmek in 2017, and Sizmek itself filed for bankruptcy two years later. We had a different suitor that we thought we were selling the company to and at the last moment, quite unexpectedly, that suitor dropped out. Rocket Fuel was the only one left, and so they won the bid.”

Media 52

Media Click Through Rate Rich Media Ad Server 52

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DECEMBER 22, 2017

Social media is full of memes about how hard we work and how hard we binge TV shows on Netflix or let a weekend go by without hardly moving a muscle. As we reflect back, we wanted to share 10 of our favorite posts from 2017. Follow @CultureNxt on Twitter for more content on culture and engagement.

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Entertainment Conversion Media 40

InMobi

JUNE 6, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s inaugural video soiree with Moat, an event series organized by InMobi where industry leaders come together to learn about the hottest issues in mobile and enjoy networking opportunities over customized craft cocktails at Apotheke in New York.

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InMobi

SEPTEMBER 28, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. NAO interacted with attendees, talked to them about the power of video on mobile, took selfies and even did a little jig for them!

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Impressions Mobile Ads Conversion Audience 52

InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. billion) in 2018 from about 90 billion Yuan ($13.1 billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 11, 2017

Now, in 2017, adults are spending 1.5 In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. Learn more about how an SDK can improve measurability without slowing performance. In 2012, U.S. According to IAB, U.S.

Viewability 52

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MARCH 13, 2024

Kassan sold MediaLink to Cannes Lions organiser Ascential in 2017 and stayed on when Ascential sold it to UTA for $125m in 2021. Kassan (above) is claiming fraud and … The post MediaLink’s Michael Kassan quits new owner UTA first appeared on More About Advertising. Both sides are suing each other.

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OCTOBER 31, 2017

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with like-for-like revenue down two per cent. Third quarter constant currency net sales, WPP’s version of.

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Ad Tech Finance Media Agency 45

Digiday

MARCH 4, 2024

This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser. As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single source of truth for measurement is over.

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OCTOBER 31, 2017

per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to 3.1 UK ad expenditure grew 3.7 per cent growth and a total of £22bn. Which makes predictions of post-Brexit vote.

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JUNE 18, 2023

Remember Cannes 2017 when Publicis Groupe dropped out? The post Publicis says ‘I told you so’ as AI tool Marcel celebrates 6th birthday at Cannes first appeared on More About Advertising. The post Publicis says ‘I told you so’ as AI tool Marcel celebrates 6th birthday at Cannes first appeared on More About Advertising.

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Advertising Agency 98

Banner Flow

DECEMBER 7, 2016

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social. Be careful though.

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Advertising Click Through Rate Social Advertising Communications 52

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FEBRUARY 28, 2024

It was bought by IPG in 2017. Tannenbaum (above) says: “I’m incredibly excited to embark on this … The post Tannenbaum leaves IPG’s That Lot for social agency Kairos first appeared on More About Advertising. At That Lot she helped to build up the agency from a start-up with a team team of over 100.

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Agency Advertising Media 59

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DECEMBER 12, 2017

Research outfit Recma has named Dentsu Aegis Network as top new business performer in 2017 among the big media agency groups. According to Recma DAN has a net balance of plus $1.5bn from wins including AB InBev and Procter & Gamble Nordics. Next is Havas Media with a positive balance (wins versus losses) of $485m.

Media 40

Media Agency 40

Martech

MAY 8, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” More ad revenue for Google.

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Search Advertising Advertising Click Through Rate Machine Learning 94

InMobi

DECEMBER 14, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.”

Machine Learning 52

Machine Learning Manufacturing Mobile Ads Advertising 52

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JANUARY 5, 2017

In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered by offerings such as Cortana and Siri, and now Amazon Echo and Google Home. Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate.

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Marketing Ad Tech Finance Media 55

InMobi

OCTOBER 6, 2017

While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends. The report offers an eye-opening look at the challenges in 2017, and what lies ahead for the industry.

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APRIL 27, 2018

by WPP in 2017, including a £10m share handout. Departed WPP CEO Sir Martin Sorrell was paid £13.9m This compares to the £48.1m he received in 2016 and stonking £70.4m he trousered in 2015. He still stands to collect up to £20m in further bonus shares over the next few years. Sorrell has been awarded.

Finance 40

Finance Agency 40

Paleo AdTech

DECEMBER 10, 2023

Jonah was the CEO and co-founder of Moat ( acquired by Oracle in 2017), founding investor of Right Media ( acquired by Yahoo in 2007), and co-founder of WGI Group, an entrepreneur investment fund. Goodhart was a recipient of the Ernst & Young Entrepreneur of the Year award in 2017.

Media 52

Media Ad Tech 52

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JANUARY 3, 2017

Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description.

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JANUARY 31, 2024

Kimberly-Clark’s U by Kotex is on a mission to normalise periods, which seems to have become the raison d’être of most menstrual product brands since AMV and Bodyform opened the floodgates with “Blood Normal” in 2017. Kotex seduces with Valentine’s Day chocolates first appeared on More About Advertising.

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JULY 18, 2017

New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from buyers with 35 deals in the first half of 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes in the sector seen in.

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Agency Ad Tech Finance Media 40

Basis

AUGUST 17, 2023

As marketers learn more about the intricacies behind this digital transformation, a whole range of in-house programmatic manifestations are emerging, with brands and agencies breaking new ground and creating new operational frameworks as their relationships evolve.

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NOVEMBER 6, 2017

Consultancy R3 has been rounding up 2017’s account wins and losses to date and, surprisingly perhaps given its widely reported travails, WPP is the clear leader with over 1300 wins amounting to $579m in annualised new business revenue.

Agency 40

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JANUARY 19, 2018

System1 purports to measure the emotional engagement of ads and this one, for Belvita breakfast biscuits by Gravity Road, topped its list for 2017. Ranking over 700 ads among 56,000 consumers. Actually might be a useful piece of research. The full list is here.

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InMobi

SEPTEMBER 10, 2017

If you haven't had a chance to read this comprehensive report yet, download it now to learn what 800+ app marketers had to say about their strategy, priorities and innovative solutions to the biggest app marketing challenges. The report offers an eye-opening look at the challenges in 2017, and what lies ahead.

Marketing 52

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MARCH 15, 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017.

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Media Advertising Ad Tech Finance 45