Remove 2014 Remove Audience Remove Banner
article thumbnail

New horizons for data-driven direct mail marketing

Martech

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 133
article thumbnail

The Future of Podcasting: Where Is It Going Next?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasting was humming along until 2014, when the true crime podcast Serial debuted. audience of any podcast. Click here to download your free guide right now! Get A Free Consultation.

Pop-Up 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 tips for creating an engaging mobile video ad campaign

InMobi

billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Overall, the US digital video ad spend alone is projected to more than double between 2014 ($5.96 For ad types, there are in-stream, in-banner and interstitial ads. Marketers will spend over $1.4 billion) and 2018 ($12.71

article thumbnail

Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. Reach your target audience at scale at a time and place when they are most likely to be in a shopping mindset 2.

Banner 52
article thumbnail

How to Uncover Your Competitors’ Content Strategy

Single Grain

Content Explorer has actually been around since 2014, but the company completely revamped it and launched the new version in April of this year. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. It’s both thorough and accurate. Weaknesses.

SEO 97
article thumbnail

How To Build a Demand-Side Platform (DSP)

Clearcode

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The inventory can be purchased in real time through a single-user interface.

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked.